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Lead – Environmental Design, Creative Services
NewellRubbermaid
Huntersville, NC
Mar 2011 - Present (13 years 9 months)
Rubbermaid Consumer
– Develop impactful in-store merchandising solutions that improves stopping power and brand presence.
– Serve as project manager for signage deliverables on customer line reviews.
– Coordinate details between brand, channel and creative teams to ensure accuracy and timely delivery.
– Managing all external print/fabrication vendors, from initial concept to final installation.
– Oversee detailed planning, execution of tradeshow booth activities and providing on-site support.
– Manage exhibit companies on all booth updates, as well as installation and dismantling.
– Establish trade show budgets (including storage expenses) and managing activities.
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Senior Designer + Production Coordinator
DAWA, Inc.
Matthews, NC
Oct 2008 - Mar 2011 (2 years 5 months)
Wayfinding & Environmental Graphics Consultants
– Skillfully performed wide spectrum of design services and completed corporate and governmental projects.
– Created engaging signage to build and enhance brand identity and awareness, fostering consumer loyalty, retention, and fulfillment.
– Established clear navigational information to guide consumers to desired destinations by utilizing a combination of 2 and 3-dimensional design principles.
– Capably mentor and direct team through all design development and production phases, improving performance, client relationships, and overall project results.
– Supervised and coordinated signage installations and complementary collateral materials, assuring accurate execution of project plan and exceptional presentation of visual space.
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Senior Designer + Production Coordinator
DJS Design, Inc.
Charlotte, NC
Sep 2000 - Sep 2008 (8 years)
Design Consulting Firm
– Achieved project goals and managed all design stages including: concept ideation and design development, coordination, pre-press preparation, production, and photography of project deliverables.
– Advised and guided diverse client accounts with divergent objectives and collaboratively fulfilled client needs and expectations.
– Adeptly advanced through complex approval processes to expedite project completion.
– Supervised both in-house and freelance designers in a multi-disciplinary environment.
– Developed and created extraordinary visual website experiences to promote consumer engagement, brand identification and appeal, and increase conversions.
– Effectively utilized a variety of printing techniques, fabrication processes, and materials.
– Conducted the planning, coordination and art-direction of photography of finalized projects.
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Non-Commissioned Officer (E-4) – Corporal
United States Marine Corps
Dec 1989 - Dec 1993 (4 years)
– Fulfilled duties as Training Instructor, Squad and Team Leader.
– Served in Operation Desert Storm and humanitarian mission, Restore Hope Somalia.
– Honorable discharged
– Earned numerous awards, decorations and Meritorious Masts.