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Director, Branded Environments
Big Red Rooster, a JLL company
Atlanta, GA
Sep 2010 - Present (14 years 6 months)
* Develop primary recommendations for merchandising and environmental design for multiple clients in our Atlanta office, support additional offices as necessary
* Initiated strategic recommendations for the In-store Experience and Visual Merchandising Teams of The Home Depot as their Agency of Record
* Collaboratively managed over 65 as a member of the senior leadership team * Instrumental in crafting The Home Depot's Brand Guidelines and Visual Merchandising Standards
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Visual Merchandising Director
Luxottica Retail - Target Optical
Cincinnati, OH
Mar 2009 - Sep 2010 (1 year 6 months)
* Developed all merchandising practices for the 320-store optical chain * Collaborated with cross-functional disciplines to define and execute the brand's aggressive business strategy
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Visual Merchandising Manager
Luxottica Retail - Sunglass Hut International
Cincinnati, OH
Mar 2005 - Mar 2009 (4 years)
* Created thematic marketing, dimensional visuals, and merchandising solutions for over 30 of Luxottica's house, license, and luxury brands in over 1,600 domestic locations
* Partnered with Luxottica Group (Milan, Italy) to fashion global trade marketing elements as enhancements for Sunglass Hut's 2,200 stores worldwide
* Directly managed a visual merchandising budget of $2.8 million annually for Sunglass Hut North America and co- manage an in-store marketing budget of $6 million annually
* Led in developing Sunglass Hut's prototype, created in 2007 and continuing worldwide rollout
* Produced, sourced, and oversaw fixture and hardware solutions for various merchandising challenges throughout Luxottica Retail's portfolio of retail and product brands