David Gonzalez
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About
I've always been a creator.
My earliest memory of art is from kindergarten. My teacher gave me extra time in class to finish an art project while the rest of the class had to move on. I knew instantly that's what I wanted to do. From that point on, I created in whatever medium was available. It’s where I learned of the power of creative. Art connects with people.
As a creative professional, I have connected with audiences while working with global entertainment brands, developing, planning, and launching impactful campaigns and initiatives. I have extensive experience in visual storytelling and brand, including brand development. management, and strategy. By nature I am creatively curious, a problem-solver who is always looking to learn something new or a better way to do it. I also build teams with experience in creative management and operations, having mentored amazing and diverse teams of designers.
Specializing in:
- Creative Direction
- Brand and Promotion Strategy
- Multi-Project Management
- Content Development
- Cross-functional Leadership
- Talent Development
- Partner Relationships
- Concept Development
- Storytelling
- Illustration -
Education
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B.F.A. Studio ArtCalifornia State University Long Beach
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Experience
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Sr. Director, CreativeDec 2014 - Present (10 years)Managed and designed brand identity and visuals for portfolio of brands: Fandango, Vudu, FandangoNOW, and FanShop, including style guide creation and brand development. Provided visual strategy and implementation for incorporating acquisitions into Fandango portfolio: Movieclips, Ingresso.com, Cinepapaya, MovieTickets.com, and Flixster. Led creative services team responsible for maintaining Fandango- and Vudu-owned and -operated as well as third-party platform sites and providing content merchandising, editorial, video, and social support. Oversaw creative support for ad sales, product, marketing, merchandising, business development, and promotions / gift card teams.
• Drove visual style and curated talent for movie-centric street art video series, TAG, which included episodes for Furious 7, Jurassic World, Minions, and Star Wars.
• Pioneered original artwork program at Fandango, partnering with over 25 artists worldwide to create movie-centric fan art pieces for editorial and social.
• Partnered with Illumination Entertainment to develop the Mini Minions Movie shorts for distribution on YouTube and social. -
Director, CreativeApr 2013 - Nov 2014 (1 year 7 months)
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Creative DirectorFeb 2011 - Nov 2012 (1 year 9 months)Directed multi‐functional team of designers developing Disney’s homepage and top-tier pages, including segments, portals, categories, and creative services support for ad sales and Disney-branded network sites. Managed ~$2 million creative budget for projects involving in‐house and contract staff and external vendors; drove milestones and accountability while overseeing up to 20 concurrent projects and consistently securing deliverables at or below budget. Led collaboration across multiple lines of business to maximize creative impact and leveraged partnerships to build stronger web presence for each brand. Hired, mentored, developed, and managed staff of art directors, senior designers, designers, and visual development artists.
• Led the development of Disney Xtreme Digital, a unique experience that allowed guests to multi-task with games, videos, and interactive content.
• Orchestrated high-profile animated takeover initiatives with Pixar, Walt Disney Pictures, Walt Disney Animation, and Walt Disney Television Animation for Wall-E, TRON: Legacy, Prep & Landing, and Kick Buttowski respectively. -
Senior Art DirectorApr 2009 - Jan 2011 (1 year 9 months)Managed a team of designers responsible for the creative aspects and support of top-tier web pages for the Walt Disney Company, including the homepage. Worked with the Creative Director to enhance the existing team skill sets via internal programs as well as diversifying the capabilities of the team with the introduction of new disciplines.
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Art Director2005 - 2009 (4 years)Managed production and creative support for Disney Connection premium subscription, offering rich Disney content in safe web experience.
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Awards
2012 Webby People's Voice Winner
Disney.com/Games
2010 Webby Official Honoree
Tiny’s Big Adventure
2008 Interactive Emmy (Walt Disney Internet Group)
Disney Channel Games Digital Media Event -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@davidgonzalez62, member since 2012
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