Experienced italian designer with a strong graphic and 3D modeling background. My greatest expertise revolve in the worlds of retail design, experiential marketing, packaging and brand identity. I have worked with a wide range of clients that includes brands as Coca-Cola, Adidas, HP, L'Oréal, General Motor, Martini, Autogrill, supporting their strategies and blurring boundaries between classic brand communication and point of sale marketing. Passionate about art, comics, photography, architecture and CGI, I have an extreme high focus on my continuous improvement, keeping always updated with new tools release and new processes towards better practices.