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Designer
Sacramento, CA
Oct 2017 - Present (7 years 2 months)
Designer and design lead of both print and digital projects.
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Senior Designer
San Francisco, CA
Feb 2017 - Oct 2017 (8 months)
Partnered with creative director, marketing team, and software engineers to develop web promotions, network/software diagrams, print collateral, and trade show booth designs.
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Design Manager
Corte Madera, CA
Apr 2015 - Feb 2017 (1 year 10 months)
Managed project budgets of up to $200K that covered design, environments, and branded consumer messaging for new stores.
Negotiated with outside vendors, direct installation teams, and manage deliverable dates for national gallery openings.
Collaborated with architects, construction crew, PR, visual merchandisers, designers, and vendors to survey, build, and replace exterior signage on 60+ stores.
Reduced signage costs per store from $120k to $40k by conducting an in-depth cost analysis, breaking down costs of in-store components, and streamlining our ordering and delivery process.
Contributed to seasonal brand package design and production team as needed.
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Design Manager
Vacaville, CA
Jul 2009 - Apr 2015 (5 years 9 months)
Partnered with packaging engineers, marketing team, and sales managers to design advertising, marketing collateral, and trade show booth design.
Assumed the role of art director and spearheaded the design for Costco’s exclusive SKUs and multi-packs. Successfully re-launched 3 new 'Organic by Mariani' products in 2015. The success of this product line filled the consumer need for more organic choices and resulted in expanded shelf placement.
Created and oversaw the digital asset management system and release approval for domestic and international partners.
Contributed design concepts and photography for new packaging, promotional materials, and website layout.
Designed and coordinated trade show graphics for a fresh branded look.
Negotiated bids with outside creative resources.