David Eden

Provided full-spectrum creative design services to many clients, including logos, flyers, & website layout. * Created comprehensive brand turn-key packages for start-ups (logos to website). * Designed merchandise and provided brand support for musicians and their bands including: T-shirt designs and production stickers vinyl record cover art and liner note designs poster art and graphics for social media for posts.

Key Brands Supported: Stafford, J.Ferrar, St. John's Bay, Xersion, Foundry, and Arizona Focused on the strategy, branding refresh, redesign and execution of retail private label brand packaging for Men's, Women's, and Children's apparel. Collaborated with creative design team to consistently complete projects on very tight deadlines. Managed multiple workloads in a fast-paced environment. Formed strong relationships and worked closely with product managers to translate strategic direction into engaging, informative packaging design. Highly organized with great attention to detail and consistency. * Conducted trend research of leading competitor's iconography usage and led the team to develop a company-wide attribute icon system of minimal, simple iconography to better communicate product features and benefits to the consumer resulting in an increase in sales up to 800%. * Significantly increased Stafford Men's underwear sales by completing a major brand refresh utilizing high-end black and white photography, typography and a comprehensive color-coded system to better help customers distinguish between styles and fits. This was extremely cost effective by using one model for all packaging.

Key Brands Supported: JCPenney, Metro PCS, Tense Wooden Watches, The McKinney Avenue Contemporary Provided full-spectrum creative direction and graphic design services to many clients, including logos, flyers, invitations, catalog spreads, and website layout. * Collaborated on design of a Procter and Gamble Beauty mini Facebook interactive site for imc2 agency. Partnered with LEVELTWO Advertising Agency, handling print, broadcast, and interactive work for Metro PCS, Forest Park Medical Center, The MicroSurgery Institute, Dallas Sinus Center, and Scientel Wireless. * Created an invitation and flyer for the non-profit The Mac (McKinney Avenue Contemporary)'s popular Blue Yule party. * Rebranding for Tense Wooden Watches including logo redesign and catalog photo and layout art direction. * Assisted JCPenney's retail marketing group to design layouts for bold, unique catalog spreads for the jewelry, salon, and home departments, helping drive a new brand perception among the public. * Counseled JCPenney's packaging team on developing and maintaining new private label brand standards across interior and exterior packaging (woven labels, hangtags, matchbooks, etc.), increasing consumer awareness of the private brand lines and ultimately increasing product sales.

Key Brands Supported: Guess, Eddie Bauer, Doc Marten, Eileen West, Target, Dockers, Kohl's, Wrangler, Wolverine, Totes Supervised and managed the workload of the graphics team to promote brand awareness for this designer and manufacturer of Men's and Women's fashion accessories. Counseled team on the creation of unique retail marketing collateral for key shows throughout the year using in-house photography, props, custom designed wallpaper, posters. Worked in a fast-paced environment under high pressure to meet tight deadlines on or below budget. Partnered and consulted with outside vendors, merchandisers, sales team, and overseas factories to insure quality production. Creative deliverables included annual and seasonal product catalogs, presentation books, brochures, large showroom graphics, 3D renderings, product photography, point of purchase displays. EARLIER ROLES

Key Brands Supported: IKEA, Sony Electronics, General Mills, Procter & Gamble, American Diabetes Association, Brown-Forman, Susan G. Komen Race for the Cure, Capital One, Betty Crocker Collaborated with fellow creatives and leaders to craft and manage integrated marketing campaigns with strategically sound creative solutions for high-profile clients of this promotional ad agency. * Played a key role in designing Sony's in-store signage for the VAIO laptop campaign, creating sleek and eye-catching branding that appealed to the modern consumer. Coached, mentored and supervised team in a high pressure fast-paced environment to consistently raise the creative bar and produce higher standard creative products. Mentored junior staff on the development of design skills and conceptual ability. Executed a broad range of integrated marketing solutions, including general retail marketing, multicultural advertising, interactive media, and more.

Key Brands Supported: MGM Grand Hotel and Casino, MGM Mirage Hotel and Casino, Wynn Hotel and Casino Conceived and developed designs for luxury casino/hotel advertising and collateral such as logos, invitations, and direct mail promotions.

Supervised team and guided all conceptual development of marketing materials, creative direction, and production for product, packaging, marketing, and point of sale for a variety of Fossil lines, including watches, leather goods, and accessories.