Stafford brand and packaging with focus on special programs to highlight key attributes.
Stafford Washable Suit large hangtag, matchbook for trousers, and suit sleeve tag. This incorporates icons from the icon system that was developed to catch the consumer's eye when showing features and benefits and therefore increase sales.
Stafford Washable Suit printed bag showing suit features and washing instructions on back.
Stafford Performance Travel packaging consisting of a 2 hangtag system, woven label and suit sleeve tag. This incorporates icons from the icon system that was developed to catch the consumer's eye when showing features and benefits and therefore increase sales.
Stafford Performance Travel detail of woven label inside jacket. This incorporates icons from the icon system that was developed to catch the consumer's eye when showing features and benefits and therefore increase sales.
Stafford Super shirt packaging - Designed to be a silent seller, this needed to scream features and benefits to the consumer. This consists of a main button flasher, collar band, and sticker. This incorporates icons from the icon system that was developed to catch the consumer's eye when showing features and benefits and therefore increase sales.
Stafford Executive shoe box concept 3D rendering. Designed for the higher priced executive shoes, this box would feature a tone on tone gold unigriffen pattern from the logo on the inside and a statement of quality on the tip-in inside as well.
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Stafford Men's Suit Separates packaging
Stafford brand and packaging with focus on special programs to highlight key attributes.