Stafford Basics kiosk display for printed hanging bags.
Stafford Basics printed hanging bag packaging system layout showing tops and bottoms color coded programs.
Stafford Basics printed hanging bag packaging system. This focuses on a new "Dry+Cool" color coded program.
Stafford Basics entire back wall system for non-hanging bags in stores that do not having the hanging kiosk fixtures.
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Stafford Basics packaging
Redesign of basics packaging to show a more upscale masculine feel with focus on additional fits and features. We achieved this look using black and white photography with natural lighting and only one model for all packaging.
