David Daoyong Li

* Company's visual branding development & maintenance * Online channels UX designs, from wireframe, mockups to prototype
* Responsive and mobile friendly front-end development, ensure best usability and capability for all devices
* Email newsletters design, create responsive html templates, set up, test campaigns and track in email marketing tools
* Other digital and e-marketing campaign creatives, including GDN web banners, video editing, E-brochures, presentations and more
* Print or offline marketing campaign designs, including magazine newspaper adverts, out of home prints and videos, brochures, flyers and so on

Front-End Development - Build and maintain front end code. Work with Technical development teams internally and externally to integrate and develop optimized client-side code. * Branding, marketing e-mails, e-brochures and other promotional material design * Search engine optimizations (SEO) for internal and external clients * Manage projects, liaise with clients and other team members

• Design, develop and manage web pages, email newsletter, online banners and other digital marketing campaigns and track conversion rates then make improvements.
• Manage the redesign of the company websites and platforms, improve the usability, user experience, content and conversion.
• Improve and lead implementation of Information Architecture (IA) and the enhancement of UX
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Oversee paid search, SEO, PPC and other online campaigns to increase the site traffic.

• Plan, manage and create all the digital channels, such as websites, banners, E – brochures, presentations and other e-marketing materials
• Design, create, test, track and analyse Email newsletter campaigns using Abode creative suites, HTML, CSS and other email marketing solutions
• Work closely with the marketing and sales team, Lead web & marketing team to design and implement high standard digital artworks for both in house and external clients
• Develop and extend brand for corporate, partners and clients
• Evaluate SEO strategies, website traffic analytics, plan and implement search engine campaigns