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Art Direction | Graphic Design
Daniel Cady
Los Angeles, CA
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About
Multi-faceted art director with +16 years of experience specializing in Branding, Creative Direction, and Graphic Design. I manage creative teams, build brands, and deliver design solutions. From through-the-line and rich interactive experiences to immersive environmental branding and event-driven marketing programs, I have supported world-class clients like Mattel Toys, Belkin Components, Disney, Etihad Airways, InterContinental Hotels Group, and Alitalia. I have also collaborated with top agencies like M&C Saatchi, Leo Burnette, and Landor Associates.
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Experience
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Design ManagerAbu Dhabi, United Arab EmiratesSep 2013 - May 2017 (3 years 8 months)Directed the creation and execution of high-impact branded initiatives maximizing revenue and increasing profits for this multi-billion-dollar airline. Worked alongside Etihad Airways European partner airlines, including Air Serbia and Alitalia, promoting an infrastructure designed to streamline workflows. Built cross-functional teams; managing graphic design resources, optimizing costs and strengthening ownership over brand initiatives. Created the best representations for the Etihad Airways Brand program worldwide. Highlights include:
▴ Brand Innovations (Virtual Reality and Augmented Reality Creative Strategies)
▴ Launched new Brand Campaigns, New Livery Design, New Onboard Service Propositions, and New Uniforms in 2014
▴ Curated and designed all digital content related to the President and Chief Executive Officer’s Press, Media, and Promotional Events
▴ Brand Management (Guidelines and Manuals for all brand and consumer touch-points)
▴ Redesigned etihad.com to meet new, mandatory international W3C standards on a compressed two-month schedule, ensuring no disruption of customer web access and avoiding regulatory fines
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@danielpcady, member since 2017