Danielle Trofe

> Hydroponic Vertical Garden: created design using 3D modeling software, developed hydroponics concept, fabricated first prototype to launch product concept at WantedDesign during NYC's design week (2012), tested hydroponics function and redesigned parts, fabricated second prototype to show at SaloneSatellite during Milan's design week (2013), currently in prototype/production agreement with international manufacturer
> Sand-Powered Hourglass Lamps: created design using 3D modeling software, developed and tested concept to power minimum 1W lamp using kinetic energy of falling sand, fabricated first prototype to show as a "concept" lamp for WantedDesign's Launch Pad during NYC's design week (2013), currently awaiting additional funding to create second prototype and continue concept development
> Mush-Lume & Mush-Bloom: researched innovative material and developed a relationship with mushroom material manufacturer, Ecovative Design, created lighting and planter collection grown from the organic, sustainable and biodegradable mushroom material, prototyping each piece using custom-made molds and experimenting with the material to create viable and scalable products, launched products at WantedDesign Launch Pad during NYC's design week (2014), seeking manufacturer
> BMW: Official Good Goods partner of BMW i Born Electric World Tour, NYC, worked with their exhibit team to develop a custom-made 20ft tall vertical garden display to span two floors of Bryant Park building, orchestrated with parts fabricators and 3rd party design/build company to build, assemble and install vertical gardens. Vertical gardens were displayed Nov. 12-18, 2012
> Brooklyn Botanic Garden: contacted and worked with BBG's internal team to install vertical garden installation in the new Visitor Center, customized vertical gardens to fit the space and created rigging system, exhibit dates Oct 2013-Oct 2014

> Represented the high-end furniture and lighting collections of designer Kenneth Cobonpue (Philippines) design collective HIVE (Philippines) and designer Angus of Ango (Thailand) in the NYC residential and commercial markets
> Contacted local architecture and design firms to relay digital copies of new product catalogs as well as set up meetings with materials librarians and interiors department to give in-house presentations of the current product lines
> Managed over 100 accounts, coordinating between NYC clients and US wholesale office information on pricing, availability and lead times for particular projects
> Helped organize, set-up, load-in/out and represent brands at NYC-based industry design shows

>Modeled and prototyped multiple configurations for a Snug-It! shelving system kit designed exclusively for the retail market
> Designed seating and storage units using the Snug-It! connectors for special events in NYC
> Created a new product catalog, tear sheets, and enhanced the existing website with additional web pages, information, and video
> Developed product presentations for the interiors industry, along with other marketing materials, scripts, and database management

> Advised clients on high-end furniture selections, created custom solutions using product knowledge, organized furniture production and delivery
> Managed in-store and warehouse inventory, designed floor layout and merchandised showroom, coordinated shipping of Kenneth Cobonpue, Hive and Ango furniture and lighting products
> Created product database and product pricelists, designed email promotions, updated website
content and implemented new retail processes

> Created organization’s marketing strategy, determined annual budget for marketing department, and reported directly to senior vice president
> Coordinated all marketing aspects for non-profit organization including the following: served as representative for a non-profit federation (Earth Share), head of matching gifts and workplace giving programs, helped plan 60th anniversary events and annual staff retreat, responsible for cause-related sponsorship outreach, and led Defenders merchandise redesign
> Account manager for multi-million dollar cause-related marketing partnerships including: Bank of America, Amazon, American Express, and Custom Direct. Managed relationships, developed creative marketing concepts for promotion, implemented new ideas, and generated marketing reports.