Cover page of Palais Royal Brand Book
Mockup of in-store sign.
Mockup of Palais Royal homepage.
Mockup of Palais Royal product page.
Mockup of Palais Royal mobile website.
Mockup of Palais Royal credit card.
Mockup of Palais Royal sales circular.
Palais Royal Kiosk.
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Palais Royal Rebranding Project
Rebranded local department store Palais Royal as part of year-long Master of Fine Arts program at Full Sail University. Researched history of Palais Royal, the department store industry and brand’s target audience. Organized research and developed moodboards to showcase potential identities. Developed new Palais Royal logo, website mockup and various other collateral examples. Presented design concepts and the reasons behind them to faculty through-out the design process.
