Dana Webster

Design Manager of western women's tops and youth at Wrangler, leading a team responsible for creating on-brand color and concept direction, print design and development, product design and execution to the line plan each season. I manage a highly-engaged, performance-driven team through mentoring and connectivity leadership. My purpose is to maintain a strong focus on collaboration through my internal and cross-functional partners, with proven sales increase in my product categories 12% year over year.

Senior Designer across categories of Urban Women’s product including dresses, soft woven tops and skirts, and most recently knit tops. Development and design of several new styles per season, including international travel to India for chase styles. In charge of all seasonal embellishment and embroidery development, style and concept board direction.

Senior Designer of FP Vintage Renewal project. Designed and executed over eighty remade embellished and reworked vintage pieces for Free People Retail “shop in shop” for Fall 2016 delivery. All pieces are hand embroidered, embellished, patched, repaired locally with a distinct Free People signature exclusive to the label.

Senior Designer of Intimates category for Free People retail, across all categories including foundations, lounge, slips and camisoles. Designing from my home office, I traveled to Philadelphia once a month for meetings and presentations.

Senior Designer of Capsule Collection “FP X”, a Free People exclusive label. One of nine exclusive, in-house labels. Vintage-inspired silhouettes meet heirloom embellishments. This role was a role specifically created for me by Free People so I could contribute key silhouettes while designing from a unique West Coast perspective. Responsible for designing six to eight exclusive designs per monthly delivery, I traveled to the Philadelphia office regularly to present in meetings, set up styles, work with Buying Teams, fit styles with Technical Designers. I also traveled three to four times per year internationally for sample development in accordance with our calendar, and planned and executed domestic and international inspiration trips four to six times per year. Managed Assistant

Designer of knits for Eddie Bauer women’s collection. Responsible for seasonal trend and fabric research, style development, boards, tech packs, artwork design and execution, trend displays. Worked with Senior Designer and Product Development team to execute successful new trends as well as updating and withholding the integrity of past styles that were a strong part of the business.

Designer of knits for the Free People collection. Responsible for managing two rotating creative design teams by delivery, and contributing to the collection each season of all fashion, basic, layering and heavyweight knit categories. I worked with our buyers, technical designers and sales team to develop new product based on successful sales history and our unique, seasonal trends. This included travel overseas to shop for trend and silhouette inspiration, and travel to overseas vendors to work on product development. I oversaw my team's product from conception to production including initial fabric, print artwork and trim development, garment construction and fit, daily communication with vendors, and production approvals.

Designer of knits for Wee People kids collection. Responsible for knit layering, fashion tops, heavy weight knits and gift items for Collection launch in Holiday 2010.

Design assistant for Brass Plum knits, sweaters and accessories team – Technical responsibilities included production approvals, submit tracking and organization, detailed technical sketches, folder upkeep and organization and creating seasonal line sheets through PDM and Adobe Bridge. Creative responsibilities included “Homeroom” design and set-up (seasonal visual Trend representation before each sales meeting) and assisted senior designer with creating trend boards and style recaps for Sales team.

Assistant designer / Junior designer of Report branded footwear line – Responsible for direct communication with vendors and travel overseas for trend research and product development. Technical responsibilities included upkeep and organization of materials, material research and sourcing, sample tracking and ordering. Creative involvement with style development including coloring, material choice, trim and shape for several styles per season.

Designer of juniors soft wovens for “Punch” division – Including technical sketching, detail sketching, material design, development and research, prototype correction, sample fitting, line board presentation for customer and branded lines, spec packages, and trend packages for Sales team.