Charlie Conn

Retained brand consultant focused on brand architecture including the planning, positioning and design required for launching new brands and refreshing existing brands * Architect of successful brand identities across a broad variety of consumer products and services including Finagle A Bagel, Kettle Cuisine Soup, London Taxis of North America, Beauty & Main, Shaker Hills Golf Club, The Umbrella Community Arts Center and United Planet

Voluntary consulting services for nonprofit organizations in Massachusetts and Rhode Island, Led branding initiative for Household Goods Recycling of Massachusetts (HGRM)

Author and Instructor of design courses: From Ideas to Enterprise and Brand Realization

Analyzed organizational, market and audience needs to determine core insights and recommendations for branding initiatives including brand architecture, positioning, verbal and visual identities

Marketing & Consumer Insights Established branding as core competency and defined Proteus process for branding initiatives while creating retail journey for clients to maximize brand exposure through consumer experience. Responsible for strategic branding initiatives for all clients, including brand assessment, brand architecture, positioning and brand identity with particular attention to tactical applications on product, packaging, merchandising and marketing communications * Defined the private label brand strategy for Longs Drugs, including positioning and brand boundaries * Repositioned and rebranded 150-year old cordage manufacturer, Wellington, with unique brand promise * Refined the Hunter Douglas brand identity and created brand standards for consistent global applications * Led the design and fabrication of a premier retail packaging system for Kohler kitchen and bath products * Established the brand architecture for AURA Home Design and its associated sub brands * Designed the brand identity and packaging trade dress for Malibu outdoor lighting * Developed name, brand identity and communications for home control technology - Verve Living Systems * Rebranded 80-year old glass manufacturer Anchor Hocking to support environmentally-conscious position * Named sub-brand and designed trade dress for initial North American launch of Arietta by Ellica * Defined consumer archetypes, perceptions and influences to drive PaperMate brand development * Rebranded premium blender manufacturer Vitamix

Instructor of Corporate & Brand Identity course, which aimed to provide students the understanding, skills and techniques required to successfully create visual identity programs for organizations, products and services CHARLIE CONN 2

Managed brand identity for leading Internet consulting group, including the development of all corporate communications such as the annual report and corporate web site, viant.com, and the implementation of marketing communications, ad campaigns and sales collateral through the agency of record * Led the on-line development and design, including positioning and naming of the leading public procurement service - Awardant.com a seamless, one-stop K-12 learning community site for teachers, students, parents and administrators - Classwell.com, and a customizable personal concierge services site - netFriday.com

Client partner with responsibility for all aspects of design process, including strategic planning, positioning, design concept development and final design implementation for a wide range of high-tech and consumer brands, from Lotus Development Corporation and Compaq Computer to Bari & Gail Chocolates and the Organic Cow of Vermont

Responsible for the development and establishment of the Nantucket Nectars brand identity on product, packaging and all marketing communication domains, including advertising, public relations, guerilla marketing tactics, and merchandising

Responsible for design management of all projects, including corporate and brand identity development applied to packaging, print, merchandise and environmental graphics * Led the development, design and establishment of worldwide standards for an environmental identity for Eastman Kodak

Designed marketing communications, including advertising, direct marketing campaigns and sales collateral for multi-national corporations such as GTE, Champion International, Sony Corporation, Pitney-Bowes, and KPMG * Created and implemented visual identity for Japanese luxury brand entering U.S. market, Maruman

Responsible for managing the Graphic Design Department in the Corporate Design Group, including planning, budgeting, staffing and providing design services worldwide * Planned and established design service satellites in Galway, Ireland and Reading, England that translated U.S. solutions to support specific country requirements, reduced time to market, and maintained corporate identity strategies * Lectured on corporate and brand identity and managed design internships with several U.S. universities and colleges, and directed "Digital Design Bursary, " annual design competition for senior university students in the Republic of Ireland