Carol Tady
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About
Experienced in development of communications plans, branding, graphic design, writing and editing. Proven expertise in client relations, project management, leadership and mentoring.
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Education
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• CommunicationsCalifornia State University, Fresno1978 - 1980
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Experience
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Communications SpecialistSan Francisco, CAMay 2015 - Present (9 years 6 months)• Development and execution of internal and external communications strategy for Supply Chain Management department (web, print, social media)
• Research, write and edit content and create photography for a variety of communications vehicles
• Develop and manage consistent use of branding for combined SF/Berkeley units
• Graphic design of publications, websites and communications/marketing materials
• Serve as Single Point of Contact for communications with UCOP Procurement Services -
Communications SpecialistBerkeley, CA2009 - 2014 (5 years)• Developed and executed communications and marketing plans for units within the Division of Student Affairs
• Developed communications strategy for Cal Housing (web, social media, print)
• Designed publications, websites, and marketing materials for Student Affairs’ units
• Managed costs and quality while working with a variety of vendors
• Wrote and edited for internal/external publications, social media, and websites -
Director of CommunicationsAlameda, CA2006 - 2009 (3 years)• Developed three- and five-year communications/marketing and budget plans
• Managed communications and advertising budget
• Public and media relations, including crisis communications
• Oversaw production of Update alumni magazine from writing and editing of manuscripts through proofing and vendor communications
• Daily maintenance and postings on school website
• Writing, editing, and distribution of press releases and a variety of advancement publications including brochures, admissions packets, view book, and posters -
Managing EditorRedwood City, CA2000 - 2005 (5 years)• Production of Oracle and Profit magazines from editing of manuscripts through prepress, including working with editors, designers and production staff
• Hired and supervised freelance editors and proofreaders
• Oversaw weekly editorial update/production meetings
• Produced guides as needed for Oracle shows and conferen -
Director of University CommunicationsBerkeley, CA1996 - 1999 (3 years)Supervised media relations’ staff on placement of articles on local and national level
in both print and broadcast media
Worked with staff to manage faculty and staff to serve as experts
• Supervised staff of 18-20 designers, writers, editors and students
• Budget and personnel management for staff of 18-20
• Managed development, redesign and maintenance of campus home page
• Managing editor for Berkeley Magazine
• Served on campus committees, including the chancellor’s advisory group
• Oversaw development of photo archiving system -
Director of PublicationsGolden State WarriorsOakland, CA1994 - 1996 (2 years)• Produced 48-page, full-color magazine 10 times per year
• Managed team’s website
• Produced monthly newsletter for team sponsors
• Oversaw $300K budget for Warriors magazine
• Planned and executed community, sponsor and employee events -
Photography/Sunday EditorOakland TribuneOakland, CA1986 - 1992 (6 years)• Part of editing/photo team when Tribune won 1989 Pulitzer Prize
• Assigned and edited photos for daily newspaper
• Handled scheduling, departmental budget and supplies
• Designed photo pages
• Oversaw production of entire Sunday edition
• Supervised staff of 15-20 editors
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Awards
• STARS Award for Customer Service, UC Berkeley 2014
• Spotlight Award for materials for Employee Engagement Consulting Pilot, UC Berkeley 2014
• Volunteer of the Year 2011/Western Association of Collegeand University Housing Officers
• Spot Award for STARS Customer Service Program, UC Berkeley 2011
• Commendation for Service to the Community, Alameda County Board of Supervisors 2010
• Distinguished Service Award, UC Berkeley 1999
• Part of editing/photo team when Tribune won 1989 Pulitzer Prize
• Athletic Boosters Vice President, San Lorenzo High School, San Lorenzo, CA
• PTA President, Bohannon Middle School, San Lorenzo, CA
• Music Boosters Founder & President, Bohannon Middle School, San Lorenzo, CA -
Affiliations
• American Marketing Association
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@ctady2015, member since 2015
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