Cori Steele
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About
I’m a maker and designer living and working in sunny Santa Barbara, California. Born and raised in Detroit, Michigan, I am full of hardworking grit and creative hustle.
During the day I’m a Senior Footwear Designer at Hoka One One. I lead the aesthetic and performance direction for the Running and Trail running categories. I have collaborated with brands like Snow Peak, Engineered Garments and Westerlind to create technical and style driven designs.
When I’m not focusing on the future of footwear, I design and hand build functionable goods, play hockey, or work on my 1983 Kawasaki motorcycle.
Cheers! -
Education
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Product Design Industrial DesignCollege for Creative Studies2005 - 2009
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Experience
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Senior Footwear Designer- Running/TrailSanta Barbara, CADec 2017 - Present (6 years 11 months)Provide disruptive, technical design concepts for all running athletes. Managing the visual and
performance ethos of the Performance Running and Trail categories. Staying curious, playful and hungry to bring
unexpected, fresh design to the consumer. -
Senior Footwear Designer/ Category LeadSanta Barbara, CAJul 2010 - Nov 2017 (7 years 4 months)Design lead responsible for crafting the strategic aesthetic vision for performance sportswear
category. Category focused on bringing technical, athletic function with modern styling to Gen. Z
consumers through brand’s lens. Directed the design modality from trend, theme, concept, color,
and design to production. Previous role was Women's design lead. -
Contract DesignerSep 2016 - Nov 2016 (2 months)Go to market Road/Trail footwear design solutions for high performance running athletes.
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Contract DesignerDetroit, MI2008 - 2009 (1 year)Advanced protective equipment concepts for Ice Hockey and Lacrosse athletes with a focus on emotional and physical user centric factors and innovative problem solving. Various projects include helmets, protective equipment, sticks and cleats.
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Footwear Design InternBoston, MAJun 2008 - Sep 2008 (3 months)Performance team sports and training categories. Provided concepts for cleated Lacrosse,
Baseball and Field Hockey athletes as well as various speed training projects. -
Sponsored Footwear StudioAug 2007 - Jan 2008 (5 months)Collaborated with Nike product/design team to develop innovative, performance driven Fencing
shoe concepts for the 2012 Olympic Games. Intense consumer incite research was conducted
with top NCAA/International athletes to gain valuable perspective on the demands of the elite
fencer.
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Awards
2013 Gear Junkie Best in Show Outdoor Retailer Award
Work on display at 2009 North American Int’l Auto Show
Published in May2008 Car Styling Magazine
2008 IDSA IDEA Award Finalist
2008 Industrial Design CCS Faculty Select
2008 CCS Permanent Collection Gallery -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@csteele, member since 2008
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Following 12
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Followers 76
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