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Creative Direction | Brand | Design | Strategy
Carrie Solomon
Portland, OR
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About
I am a creative director and designer with a strategic approach. I specialize in helping brands find and create a distinct voice to express themselves powerfully and accurately, and in designing executions and strategies with which they can find focus and success. Collaboration, generative problem-solving and the long term vision are always at the core of my work, where I provide a unique and holistic approach to each project.
Specialties: Brand vision and DNA, identity design, messaging and experience platform creation, design strategy, conceptual thinking, business acumen, product ideation, consumer insights, process-oriented methodology, equal right-brain/left-brain point of view. -
Education
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MFA DesignSchool of Visual Arts2004 - 2006Completed thesis project of Home Furnishings based on abstract art and organic forms found in nature. A book and three working prototypes were created. Other work included: Curatorial Assistant, Object of My Obsession January 2005 - May 2005 Management of staff of students for production, budgeting and design of exhibition Curator, Thesis+ January 2005 - March 2005 Research, organization, writing, design and installation of retrospective of 5 years of socially beneficial thesis projects at SVA
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BA PhilosophyBard College1994 - 1998Completed written thesis entitled "The Indelible Self : A Philosophy on Creativity". Work study as Assistant and Reception Specialist at the Center for Curatorial Studies, Bard Campus, 1994-1997. Additional studies included photography and fine art.
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Experience
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CEO/FounderPortland, ORApr 2014 - Present (10 years 8 months)CEO and founder of Oregon-based cannabis company Leif Goods, including sub-brands Junk Worldwide and Physic, as well as national CBD company Greater Goods. My roles in these small companies that I run with my husband and co-founder include brand building strategy and execution from the ground up: packaging and brand design, photography, content creation, social media management, website design and comprehensive brand building.
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Creative Strategy, Direction and DesignCarrie Solomon2004 - Present (20 years)Creative strategy, direction, design and consulting for a variety of clients and brands, including:
Microsoft
Jive Software
Keen
Subaru
Clif
In Camera Industries
Jody Ake Photography
Eb & Bean
Ball & Albanese
Babcock & Jenkins
Comedy Central
The School of Visual Arts
Having worked in concert with numerous agencies including: Liquid Agency, Cinco Design, North, Siegel+Gale, and Studio Dror. -
Creative DirectorGigapanApr 2013 - Oct 2013 (6 months)Gigapan is a start-up stage technology firm that enables people to experience, create, store, share and monetize remarkable HD imagery by providing an ecosystem of hardware, software, viewers and developer tools.
As creative director and part of the executive management team, I redefined and recreated the company's brand messaging, values and outward expression from the ground up. In addition to brand building and design, I was a key member in crafting overall brand and business strategy, lead the marketing and PR team, and drove UX design across online, software and mobile platforms. -
Associate Creative DirectorZiba Design2011 - 2011Creative leadership, brand strategy and art & design direction; management of multi-disciplinary teams, with a focus on consumer-oriented design solutions.
Brands included P&G, Citigroup, Reebok and Sirius XM. -
Design Director / Head of Corporate BrandingBloomberg LP2009 - 2010 (1 year)Design direction within the in-house branding and design group with a focus on Bloomberg’s corporate visual system, premiums, user experiences and wayfinding; consultation on product ideation and production; overall development for company collateral and partnership identities.
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Art DirectorBloomberg LP2008 - 2009 (1 year)Art and design direction of nine print and interactive designers in the NY division of creative services. Projects focused on print design and print production, motion design, product conceptualization, photography, copywriting and advertising, and sustainability issues. Main responsibilities were to conceptualize a project from the ground up, as well as to support team collaboration and encourage creative problem solving.
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Senior DesignerBloomberg LP2006 - 2008 (2 years)Conceptualization, design and execution on high-profile, global projects in print design, branding, product conceptualization and production, advertising and environmental graphics.
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Lead DesignerWiselephant2003 - 2004 (1 year)Graphic design lead with a focus on identity and marketing of a this start-up's artist-centric clientele. Specialized in consultation, design, creative execution, client management and billing.
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Webmaster, Press ManagerRicco/Maresca Gallery2000 - 2003 (3 years)Graphic design and writing for artists' statements and press releases, web design and management, client services.
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Affiliations
Alumni School of Visual Arts
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@csolomon, member since 2005
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Following 3
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Followers 11
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