Cecilia Solis

 Corporate identity development: market research, branding, logo design, corporate presentations, social networks. Communication Plan.
 Personal brand design: logo analysis and design, business cards, basic website development (Wordpress). Design of graphical materials such as catalogues, flyers, leaflets, banners, billboards, advertising, etc.
 Online design: corporate web pages and Facebook, emailing campaigns. Content writer, advertising campaigns manager; for graphic and online materials.

 Responsible for the corporate image including online. Implemented a methodology to use corporate templates. Optimization of the graphic elements designed by external companies. Corporate photos and videos management.
 Responsible for the management of graphical materials (stationery, dossiers, merchandising articles, flyers, adds, signage, banners, newsletters, videos, etc.). Analysis of each item adding value to the design and content. Text copywriting, text reviewed, images selection, materials choice. Cost optimization. Supplier management.
 Person in charge of the digital advertising media in house.
 Responsible for communication: Management of press releases. Creation of the corporate media and press database. Submission of press releases. Management of the radio and media advertising. Internal communication management. Creation of a Newsletter for employees. News clipping. Management of interviews, surveys and information request to online and offline media. Management of news and social nets contest.
 Implementation of a methodology for Fuerte Hoteles hotels to generate content for blogging and social nets.
 Development of the communication plan for the refurbished hotel. Amàre
 Responsible for environmental management and CSR Management of monthly environmental charts. Optimization of design and content. Management of registration of awards and recognitions (TUI, ISO, ‘Chiringuitos responsables’, Eco tripAdvisor, CSRAT RSC Prize, Etc)

 Implementation of the new identity and corporate image encompassing all audio-visual forms. Internal marketing: organization and development of a showroom event for employees: showroom and training of the new brand values, corporate identity, and corporate image.
 Design and print all the graphic materials, including signage, window display and digital media. Template design.
 Development of the communication plan, advertising campaign by product line in different media. Advertising template design and content.
 Implementation of cross-selling strategy using an innovative advertising digital support at the point of sale. Design and content update.
 Content development, e-commerce images selection, collaboration with the customer loyalty strategies and new client’s acquisition.
 Assistant for account managers in the provision of advertising elements such as: catalogues (physical and electronic), provision of commercial photos and videos, design and assembly of international stands, design and update of the company fact sheet.
 Responsible for corporate photos and videos. Management of the photo sessions. Photos in concordance with the positioning and objective segments, good approaches with original and inspirational frames, good definition and chromatic quality, realism.
 Develop of an advertising real estate promotion for the Russian market, design, content and images in accordance with the segment objective.
 In collaboration with the general management: definition of products and services in accordance with the new positioning, attribute definition, names, colours for product lines, elements of added value, definition of differential advantages.