Brian Crooks

I admire companies that uncover and understand the play between people and brands, finding the thread of their shared and subtle story. I believe in companies that build a culture of ideas and use them to create the stories that people want to experience again and again. I like agencies whose ideas play across any and all media. I love the different people that surround the idea and make it real – creative, account, media, technology, bringing their respective talents to the party. Stellar copy, brilliant design, and inventive use of technology make for something better than whatever today’s flavor of wallpaper happens to be. These are elegant solutions; original thinking that’s unusually simple and delivery that’s surprisingly powerful. I admire elegance. I believe in the collective genius of the people we talk to. Without their response we’d be talking in a vacuum. Nature abhors a vacuum. I love the industry of it all – ideas made manifest with the results to prove it. Discover, design, deploy – attraction, adoption, advocacy – wash, rinse, repeat. I like companies that unearth the idea that becomes a good story that’s told through stunning creative that gets results. Simple and smart. I like what I do.