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Principal Owner – Remote Creative Director
Walnut Creek, CA
Sep 2006 - Present (18 years 2 months)
Lead, plan and execute design solutions for a variety of marketing assets. Current clients and projects include:
• Wild Dog Farms: Conceptualized creative vision for brand identity, including packaging for wholesale and consumer markets and promotional products.
• GameSwift and Topcalcs: Designed internal communications, social media posts/ads, and custom package inserts to promote customer loyality/engagement.
• ICS Ventures: Execute content strategy for social media, email marketing and
direct mail.
• Kester Berger Team: Imagined and defined brand identity for real estate team, including logo, Facebook cover images, marketing flyers, and brochures.
• Massey Lifestyle Media: Implement ad and cookbook designs for SNA Magazine.
• Boomer Beverage: Create website design, sales powerpoints and sell sheets.
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Art Director/Graphic Designer - In-House/Remote Creative
Over 20 Wine Brands
Livermore, CA
Aug 2011 - Jan 2022 (10 years 5 months)
Art Director/Graphic Designer - In-House/Remote Creative Position
• Collaborated with over 20 brand management teams to develop POS programs, managing over 30 different deadlines at a time.
• Implemented 100s of excellent designs for sales and marketing, while communicating and upholding the visual language of the brands.
• Closely performed with TWG sales team to create over 60 in-store POS assets for Kroger.
• Mentored junior designers, helping with brainstorming and project management.
• Developed over 50 assets for social media platforms, including graphics, headers, and badges.
• Composed over 30 headlines and tag lines and provided art direction for product photo shoots.
• Designed and refined over 30 PowerPoint presentations for sales and client meetings.
• Created and revised over 25 wine labels and packaging for bottles, cans, and boxes.
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Art Director/Graphic Designer - Remote
Campari America
New York, NY
Mar 2015 - Dec 2019 (4 years 9 months)
7 Different Spirit Brands
• Translated brand visuals to different media, including billboards, trucks and ads.
• Conceptualized seamlessly with brand managers to create and distribute brand manuals and sell sheets for worldwide marketing teams.
• Converted US Wild Turkey label to comply with governmental regulations in 5 different countries, while ensuring label quality was up to brand standards.
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Art Director/Graphic Designer - In-House Creative
Vaheed Taheri LLC.
San Francisco, CA
Apr 2017 - Aug 2017 (4 months)
In-House Creative for Fine Rug Manufacturer
* Redesigned and printed product brochures and over 50 individual sell sheets.
* Enhanced over 400 product images, conducted website revisions and new e-blasts.
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Art Director/Graphic Designer
Regal Art & Gift
Martinez, CA
Jan 2008 - Apr 2011 (3 years 3 months)
Gift, Home and Garden Decor Company
• Established creative direction of brand, including 2 catalog launches a year.
• Art directed new product shots with a photographer, over 200 images per shoot.
• Planned catalog layouts, managed content and placement of new and old products.
• Updated website 4 times a year and produced trade show signage.
• Managed print vendor selection, quotes, provided files and handled press checks.
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Art Director
Gauger & Associates
San Francisco, CA
Jun 2007 - Oct 2007 (4 months)
Advertising Agency
• Conceptualized with copywriter to generate concepts for 10+ projects and campaigns.
• Reshaped artwork per client changes, including ads, brochures, flyers and packaging.
• Structured mock-ups for 10 client presentations.
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Art Director
The Stone Group Inc.
Pleasanton, CA
Aug 2004 - Aug 2006 (2 years)
Advertising Agency
• Fashioned 35 designs for brochures, sales displays, logos, letterhead and websites.
• Planned concepts for over 25 ads and brochures with copywriters.
• Completed production work and mentored 2 designers through deadlines.
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Graphic Designer
Reflect
San Francisco, CA
May 2004 - Sep 2004 (4 months)
Graphic Designer - In-House/Temp Creative Position for Cosmetic Company
• Integrated brand aesthetic across 30 different packaging configurations.
• Revitalized over 35 sell sheets and set up production work for projects.
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Graphic Designer - Marketing Firm
Bridges Marketing Group
Walnut Creek, CA
Jul 1998 - Feb 2004 (5 years 7 months)
Marketing Firm
• Shaped brochures, sell sheets, postcards, package design, letterhead and newsletters.
• Generated over 25 mock-ups for presentations and assisted on over 10 photo shoots.
• Set up over 50 files for printer and press checks.