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Founder
Frank Bennett Consulting
Parker, CO
Nov 2014 - Present (9 years 8 months)
• Marketing, public relations and management consultant serving clients in Northeast Louisiana and Greater Denver Area
• Developed and executed B2B and B2C marketing and communication strategies for clients via tv, radio, print, web, social media, outdoor and retail merchandising
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Co-Founder
Monroe, LA
May 2010 - Oct 2014 (4 years 5 months)
• Developed customer communications and public relations plans and strategies via tv, radio, print, web and social media
• Maximized and secured business leads through customer networking, special events and media opportunities
• Fostered planning and coordination of client events, event themes and menu conception
• Boosted production, reduced expenses and streamlined processes increasing revenues 65%
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Lead Project Manager
Monroe, LA
Sep 2011 - Feb 2013 (1 year 5 months)
• Project lead for interactive business development group
• Transformed new business and technology concepts that increased revenues 11%, improving online monthly engagement nearly 8%
• Deepened customer engagement while reducing company expenses by consolidating customer portal experiences, developing content-rich mobile environments, streamlining product offerings
• Developed consumer strategies derived from customer data-driven analytics to produce competitive offerings to current customer base
• Increased success rate of projects’ timelines through management of technical milestones and business requirements
• Created UI models, user task flows, end-to-end experiences for agile development with internal and external teams
• Facilitated marketing and communications strategy, planning and delivery of projects’ scope and development
• Influenced and stimulated vendor relationships and contract processes with procurement and business strategy leaders
• Managed cross functional project teams and third party integrations through development of formal project initiation procedures and communication schedules
• Established, organized testing timelines, as well as, executed performance testing of operational, technical and billing environments
• Managed Corporate Strategy software conversion project initiative from Windows XP to Windows 8
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Creative Director
Monroe, LA
Jan 2000 - Sep 2011 (11 years 8 months)
• Established creative services division in a leadership role, expanding company revenues from $8 million to $125 million in 7 years
• Directed team of creative professionals that executed B2B/B2C integrated marketing strategies for national and global brands
• Developed and executed creative plans and briefs in an array of industries including sports marketing (collegiate and semi-professional), sales marketing, geographic marketing, food and beverage, retail merchandising, boating, telecommunications, banking and financial services, tourism, hospitality and social clubs, real estate, performing arts, manufacturing, and non-profits
• Developed data-driven marketing tactics across multiple customer segments for tv, radio, print, web, interactive, social media, POS/POP, outdoor, transportation signage, stadium signage (static and video)
• Developed and performed high-level presentations for cross-functional teams to C-level leadership
• Developed RFP documentation and presentations resulting in business acquisition, retention and revenue growth
• Analysis and summarization of analytics and large data sets, organizational and financial data, budget management
• Trusted with confidential documentation and data in project and high-level situations
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Art Director
Monroe, LA
Jan 1998 - Dec 1999 (1 year 11 months)
• Developed creative concepts for B2B/B2C marketing and advertising collateral and promotions via tv, radio, print, web, POS/POP,
outdoor and signage for regional and national brands
• Planned and lead on-location national photography shoots with a $750,000 budget for global brand for development of identity
and product campaigns, product catalogs, corporate communications, corporate events and consumer merchandise campaigns
• Enhanced high-level expertise of advertising agency model, media strategy, consumer insights and vendor management