Michael Mraks

Partner and shareholder at GoodHoldings Pty ltd.

A financial card linked fundraising and loyalty product.
Responsible for creative, brand strategy and communications targeting NFP's, Consumers and retailers.

Creative business partner focused on building brands.
Creative and implementing communications programmes. Isolating the Brand DNA difference and applying tailored strategies to maximise brand building potential thus maximising returns.

INTERACT is a mobile platform of engagement uniquely tailored to the healthcare industry. Connecting Pharmaceutical companies to HCP's and HCP's to Patients.

Responsible for managing a team of creatives and UX and UI designers and production team.
New Business development and global client liaison including USA and UK and EU. Creating interactive strategies and collateral for a range of global healthcare brand campaigns

Interactive detailers, augmented reality, Apps, gamifycation

Hands on Creative director. A strategic up responsible for leading a with a medium sized team in all aspects of the creative process. Building brands and pitching business. Working closely with all member of the brand team. Immersing myself in all aspect of the brand communications program

Managing and direction a mediums sized team of creatives and production.
Working closely with excellent writers to produce business winning ideas. Pitching for new business. Building brands. Working closely with all member of the brand team.

Transferring from Sydney to establishing McCann Healthcare in Melbourne.
Pitching and winning business to establish and maintain a profitable agency.
Hands on from idea generation, presentation and crafting design and managing production.
Working closely with the brand team.