Will Creech
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About
Creative Creecher is a product design studio where ideas evolve. Have an existing brand or product and looking for your next big product launch? Have an idea that you want to bring to market but aren't sure how? Have an interface you need tested? Need an electronic product designed and specified for programming? We have 15 years of experience designing products for consumers to live with and enjoy everyday. Let us help you bring your ideas to life.
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Education
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Masters Graphic and Information DesignCentral Connecticut State University2014 - 2015
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Bachelor of Industrial Design Industrial and Product DesignAuburn University1992 - 1997
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Experience
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User Experience DesignerTolland, CTMar 2014 - Present (10 years 8 months)
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PrincipalCreative Creecher Design StudioMar 2013 - Present (11 years 8 months)I started Creative Creecher Design Studio to help companies create and improve consumer products that they are trying to develop for production. I do invention, Industrial Design, Toy and Game Design, Electronic Specification for user interface, and experience design on any product. Let me put my expansive industry experience to work for you.
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Principal DesignerHasbroJun 2010 - Mar 2013 (2 years 9 months)• Researched current trends, consumer insights, and changes in the industry to create brand appropriate products. Drove products from concept to final production.
• Collaborated with internal marketing, engineering and packaging experts, mentored new designers, and directed outside resources on all aspects of the product development cycle.
• Optimized ergonomics, user interaction controls, and visual interfaces to enhance product usability and maximized the fun factor.
• Cultivated strong analytical, visual, written and verbal communications skills. Trimmed process time and focused scheduling efforts in a budget conscience environment. -
Senior Product DesignerHasbroJun 2007 - Jun 2010 (3 years)• Led the creation and innovation efforts to expand the licensing business with product lines for Lucasfilm, Nickelodeon, Disney, DreamWorks, Transformers, and Marvel.
• Advised licensing team on potential viability of licensers’ intellectual property for the division. Developed key elements of product lines while overseeing licenser fidelity. Secured approvals from the licensers and cultivated those ongoing relationships.
• Managed brainstorm sessions with licensers and internal design teams. Challenged assumptions in order to cultivate out-of-the-box thinking and developed appropriate product mixes for each licenser.
• Communicated design directions to management and outside licensers with high-energy consumer focused presentations that secured new business and added to the bottom line. -
Product DesignerHasbroJun 2000 - Jun 2007 (7 years)• Designed and developed products to support high impact company brands. Executed design decision details from components, colors, materials, aesthetics and ergonomics.
• Exercised knowledge of a wide variety of materials and manufacturing processes, especially plastics and paper based processes to solve technical problems as well as enhance items with the appropriate details expected by the consumer.
• Performed trouble shooting, electronic specification, and bug testing.
• Managed the entire line of over 50 customer specific exclusive products.
• Pioneering member of a platform initiative for the company which created a new form of interactive video products to enhance the company’s portfolio of products. -
Senior Product DesignerWright LineAug 1997 - Jun 2000 (2 years 10 months)• Sole designer for the company; led all product creation efforts.
• Designed award winning furniture for the information and technology industry.
• Performed all industrial design, layout specification, graphics, ergonomics, color theory, materials, model building and final preparation. -
Co-operative Education StudentMatsushita1995 - 1996 (1 year)• Worked in a multicultural corporate environment manufacturing vacuum cleaners.
• Assisted with all industrial design duties.
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Awards
AWARDS:
Good Housekeeping Toy of the year Bop It Smash 2012
Parent Tested Parent Approved Award CityVille Monopoly 2012
Hasbro Design Innovation Award for Bop It Smash 2012
Hasbro Design Innovation Award for Manufacturing Technique 2012
Hasbro Grand Idea award – Best Low Tech 2012
Oppenheim Gold Award Cars 2 product line 2011
Oppenheim Gold Award R2D2 in Trouble 2010
Hasbro Inny Award Boys at Play Study 2009
Hasbro Grand Idea Award 2009
Hasbro Grand Idea People’s Choice Award 2009
Hasbro Way to Go Award 2009 and 2012
Art of Monopoly Most Humorous Award 2009
Hasbro Inny Award nomination Games at Noon 2008
Oppenheim Gold Award – Star Wars Saga Edition Monopoly 2005
Oppenheim Gold Award – Deluxe Yahtzee and Boggle Game Folios 2004
Oppenheim Gold and Blue Chip Award – Scrabble Game Folio 2003
National Parenting Publications Honors Award- Boggle Game Folio 2003
Parenting Magazine – Toy of the Year – Elefun 2003
ADEX Silver Award for Design Excellence - NetView Command Station 1999
IQ award – NetView Command Station 1999
Appliance Manufacturer - Excellence in Design Award – Kenmore Vacuum 1999
PATENTS:
US 7819404 Indiana Jones Akator Tower Race Game
US 2008/0252007 Network Driven Board Game
D 467980 Scrabble Game Folio
D 499772 Yahtzee Game Folio
D 500095 Boggle Game Folio
D 535703 Connect Four Game Folio
D 536039 Battleship Game Folio
D 434412 NetView 2000 Console
EC001362503-0002 Bop It Tetris -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@creativecreecher, member since 2013
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