Will Creech

Hasbro wanted to expand it's offering in the Bop It line. I developed the electronic interface and game for Bop It Smash. It won Good Housekeepings Toy of the Year. Bop It Tetris was released in Fall of 2013 and is the first Bop It to require you to make a decision and then react. It could be the best game yet for Bop It. I developed the industrial design and game for this product.

• Product Design
• Industrial Design
• Interaction Design