Craig Hansen

I'm a graphic designer, typographer and animator with 17 years experience. I founded my design studio, Principle in 2014. Principle is an interdisciplinary graphic design studio that builds sophisticated brands through visual identity packages, print and digital experiences. With a strong focus on typography, design systems and contemporary visual culture I strive to make work that engages, entertains and communicates effectively.

Principle is small but versatile. Most of the time you’ll be working directly with me, however when the project calls for it I have a vetted team of industry professionals I tap into for web development, printing, photography and copywriting.

We are available for projects, collaborations, workshops, consultancy and freelance work.