Brand Vision Board - This is a snapshot of the brand as a whole. The Voice and tone are cohesive across all aspects of the brand, and is reflected here.
Cover - Photoshop was utilized heavily for silhouettes, and application of the logo to the clothing and other merchandise. The initial pattern for the Jersey and the web/mobile applications was done in Illustrator. Book was assembled in InDesign.
Brand story and table of contents.
Typography and image expectations.
Communication, logo and Color palette. The Logo, created in Illustrator, was designed to be multi purpose. The Jersey will come in two versions, a practice jersey with just the star, and a formal game jersey with the complete logo.
Web and mobile requirements as well as expected language for social media.
Advertising is direct, includes the tagline, and includes a QR code for customer convenience, Letterhead and stationery is consistent with the voice and tone of the brand.
Brand offers a variety of merchandise option designed to appeal to the fan demographic.
More merchandise.
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Branding Project
This is a branding project for a fictitious, mid-level, professional ice hockey team called the Las Vegas Enforcers.
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Available
Full-time
Michele Davis
Childrens Program Facilitator and Freelance Graphic Designer
Saint Marys, PA