Corinne Matesich

Project managed 150+ thought leadership articles published each year on franklintempleton.com/articles. Keeper of production timeline and strong relationships with stakeholders, incl. writers, investment teams, designers, legal compliance and web publishers and promotions. Created PDF reports and charts. Enforced brand standards for design, photography and writing style. Led video strategy and wrote video scripts and storyboards to promote key publications. Wrote effective social posts. Monitored promotions and website metrics. Led monthly editorial meetings with regional marketers. Efforts resulted in increased engagement and sales and marketing leads.

Performance Highlights (2024 YTD):
• 300+ articles published worldwide in English and 5 other primary languages
• Generated over 1MM quality engagements with a notable 30% interaction rate
• 35% growth in engagement vs. 2023

Create, deliver and measure the marketing communications strategy, concepts and activities to grow audiences and generate revenue to hit goals. Develop and implement brand strategy to reinforce trust and cultivate recognition. Graphic design for collateral, video, social media and web uses. Contracted and oversaw outside filmmakers, designers and writers. Manage all online and offline communications, public relations and marketing activities, including associated budgets, vendors and contractors. Champion clear communication, accuracy and efficiency by spearheading meetings to ensure timeline, scope and budget of all projects are met. Measure, adapt and communicate success through quantitative metrics and analytics, and qualitative feedback.

Key accomplishments:
• Consistent growth in website traffic. +124% over 4 years
• Consistent growth in social media audience. 84% more followers across platforms over 4 years
• Promoted from marketing coordinator to manager in January 2019; expanded marketing internship program; created video licensing policy to generate revenue

Conceptualizing, designing and producing program and event collateral, such as banners, brochures, flyers, e-news, traditional and digital ads, and exhibit graphics.

Creating and maintaining exhibit signage, designing and producing materials for exhibits and special events.

Creating custom signage for businesses, non-profits and museums. All work by hand. Lettering in oil-based enamel and gold gilding in traditional practice.