Corey Fisher

I'm building a performance apparel brand. My start-up venture after consulting, freelancing, and working in a field I love; Performance Apparel, for the last 20 years. My passion is to keep people moving in innovative performance outdoor apparel. More to come.

Consult with the everyday athlete on all things cycling. Help cyclists understand their need for performance apparel by educating them on the technical features of apparel and connecting them to an experience story. Diagnose and repair bicycles. Provide solutions to challenges of cost and low inventory products. Create great experiences and keep people on bikes .

Full time consultant & apparel designer for the VoMax restart initiative in Hickory NC. Designed into the running and cycling categories. Helped build the factory and establish vendors.

Manage service department of a triathlon store. Educate clients on solutions for their running and cycling apparel needs. Diagnose, repair and modify high end, technically advanced bicycles for 1% gains. Technology advisor on training and power-metering devices. Create store specials and marketing initiatives. Manage workflow, schedules, and inventory. Event coordinator.

Diagnose and repair bicycles. Assist customers in selecting products to enhance their cycling, kayaking, climbing, and running experience. Merchandise products. Fit athletes equipment for comfort and efficiency.

Managed and designed Reebok -mens and Nishiki bike apparel -mens and womens. Trend, technology, and color research. Fabric and trim development. Sample shopping. •Developed seasonal color palettes. Communicated with manufacturers and vendors. Participated in fittings. •Prepared and maintained all details of the techpacks. •Concept sketches, detail flats, and color CADS. Merchandised and presented line by deliveries •Set-up and lead Milestone presentations for merchants and senior management. Assisted branding team with strategies, hang tags, and some copy writing. Managed an associate. Created graphics and prints. Presented seasonal lines as they would be merchandised on the floor pad.

Managed all components of a performance bicycle and running store. Opened the store June 1, 2010. Buyer for Trek, Asics, Cannondale, Brooks, K-Swiss, Sugoi and more. Researched sales and product trends. Designed all marketing strategies. Hired and Managed 5 employees. Operated an in-store training center. Coached and contracted for indoor cycling classes at affluent health clubs. Worked with the city of Rock Hill to develop a cycling/run friendly infrastructure. Graphic Design of ads, T -shirts, and Cycling Apparel.

Designed and presented men's and women's private label, ranging from basic separates to active-wear and outerwear collections for a broad scope of apparel brands. Created trend boards to inspire styles and color choices. •Maintained high sampling rate. Developed placement graphics and repeat prints. •Illustrated detailed CAD tech drawings for accurate development. Selected fabrics (wovens and knits). •Strategized to improve efficiency in design and development processes. Suggested cost effective fabrication solutions.

Designed the global retail apparel line. •Integrated fashion and function into innovative technical performance cycling apparel, outerwear, and accessories. •Researched trends to forecast color and style direction. Presented brand direction to upper management. Shopped for fabric and trims, new fabrications, and inspiration. •Designed styles using combinations of color blocking, seamless knits, body mapping, sublimation and screen printing. Illustrated catalog art and technical drawings. Assisted the technical designer in fit sessions. Approved prints, lab dips, and fit. Performed sample testing.

Built the company from conception. *Established manufacturing in China. Managed the Asian design team. *Designed, developed, and produced technical cycling and running apparel. Organized focus groups resulting in new niche products and superior fit. *Positioned Pactimo as a premiere value, performance brand resulting in brand loyalty and demand. Designed and wrote all branding collateral. Solved QC issues. Developed fabrics and trims. *Created patterns for microfiber stretch performance knits. Trained account managers. Provided customer service and sales. Wrote and evaluated business policies and procedures. Consulted and designed private label styles for retailers.

Contract position for Gita Sporting Goods. Charlotte, NC Apparel Graphic Designer. Created trendsetting cycling uniform graphics. Designed and laid out graphics on patterns for sublimation dye printing. *Advised on new silhouettes and products for Diadora and Giordana retail collections. Worked directly with clients. Key accounts included ACG, Trek, Wachovia.
Also, contract position (1998) with Duke Energy as one of their Graphic Designers. Created presentations, mailings, brochures, and signage. Prepared files for digital and 4-color press.

Designed book interiors and marketing materials. Illustrated book covers. •Increased efficiency in our design/production process which allowed faster book releases. Represented the company at conferences. Collaborated with a team of editors and designers on market strategies.