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Copywriter
Leading Jewelers Guild
Los Angeles, CA
Sep 2016 - Present (8 years 3 months)
- Write copy for various web-based projects on an ongoing basis
- Created copy for Holiday 2016 and 2017 jewelry catalogues, emphasizing gifting as well as how to
style various pieces
- Created copy for sponsored social media posts across Facebook, Instagram and Pinterest
- Proofed sample pages for upcoming catalogue, editing spelling/grammar mistakes
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Editor/Coordinator
Los Angeles, CA
Mar 2016 - Jul 2016 (4 months)
- Worked closely with Director of Sales to draft, design and copy-edit pitches for brand
partnerships
- Drafted, edited and coordinated materials for marketing team such as website bios
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Editor, Lifestyle & Beauty
Beverly Hills, CA
Oct 2015 - Feb 2016 (4 months)
- Wrote, edited, and managed content published on WordPress site centered on beauty/style YouTubers in the network
Ideated and created content for brand social media accounts
- Managed social media accounts including paid Facebook advertising
- Worked closely with VP of lifestyle/beauty to brainstorm article ideas/opportunities for paid media
- Grew Facebook page likes from 15,000 to 39,000 within 3 months
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Coordinator, Creative Services
Santa Monica, CA
Nov 2014 - Oct 2015 (11 months)
- Responded to RFP's with custom proposals built to address specific brand goals
- Oversaw and produced all copywriting for campaigns on Pinterest, drafting copy that spoke to client's goals
- Copy-edited captions for campaign images as well as in-house marketing materials
- Managed marketing materials and created custom one-sheets for campaigns and pitches
- Communicated with salesperson to create PowerPoint presentations that effectively addressed brand goals in proposal pitches
- Worked with Manager of Creative Services on creating general presentation decks for proactive pitches, and brainstormed 360 degree ideas for bigger activations brands could work with holistically
- Oversaw process/organization for campaign wrap-up reports, analyzing image reports/performance summaries and created decks for Account Managers to send back to client
- Worked closely with AM's as well as tech team to make sure numbers/insights were directly on point
- Created, managed and updated case studies of campaigns
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Casting Assistant
Los Angeles, CA
Apr 2014 - Nov 2014 (7 months)
- Assisted for casting of "Catch A Contractor" Season 2 (Spike TV)
- Wrote, edited and compiled one-sheets for pitch to network
- Managed show submissions and coordinated the receipt of applicants' materials