Connie Tran

Translated consumer insights into packaging innovations for the world’s most admired brands. Designer for MWV’s Beauty & Personal Care and Home & Garden strategic business units. Team primarily focused on primary plastics: pumps, sprayers, aerosols, caps, closures and innovation platforms. Worked closely with clients to ensure the synchronization of brand identity, user experience, and consumer perception.

Performed market trend research and store audits. Created stylistic and emotive reference boards. Explored inventive concepts through sketching, 3D-modeling, rapid-prototyping, and mock-ups. Created storyboards, technical drawings, final 2D renders, 3D prototypes, and presented deliverables to both internal and external clients. Experience in creative strategy, leading design efforts, and advocating for Design. Worked closely with sales, marketing, engineering and R&D. Several patents pending.

Frequent collaboration on projects designing for Healthcare, Food, Beverage, Consumer Electronics Security Packaging, and Tobacco. Experience in designing for flexibles and folding carton.

Work with over 40 clients to produce various pieces of concept art. Works range from basic portraits to
elaborate book covers. Specialize in character concept art and asset design.

Provide general library-related tasks and assistance to head librarian and patrons.

Work with engineering firm to develop brand identity and exhibition design. Design displays, brochures, pamphlets, and other distributed paper materials for potential clientele.

Assisted other students in the use of the plastic studio’s resources, as well as managed
and documented foam sales.

Designed promotional fliers and art for use of nail design, managed finances and
supervised employees, and translated languages for patrons and employees.