John Colon

• Establish a solid foundation for executing print production standards in primary and secondary packaging as well as advertising collateral
ranging from public transportation marketing to sports arena events while keeping within budgets and timing.
• Oversee the production development of packaging for the following brands: Anheuser-Busch (Budweiser / Bud Light), BEVEL Skincare
for Men, Blackened Whiskey, Burger King, Caress Botanicals Soap, Kellogg’s Kashi Cereal, Michel & Augustine Cookies and Unilever
(Love, Beauty and Planet / ApotheCARE Essentials / Culture Republic Ice Cream).
• Meet with clients to discuss project print methods, to execute rapid turn around and cost effectiveness.
• Instrumental in the successful rebranding of Dunkin’ Donuts launch of the new DUNKIN’ name by managing all production collateral
ranging from store merchandise to national launch events.
• Successful in creating complete image style guides for Blackened Whiskey for new brand launch and managed all High-Resolution
imagery for both print and digital usage saving JKR and brands money from having to outsource photo retouching.
• Instrumental in the successful development of unique and effective visual packaging of Unilever Culture Republic Ice Cream and for
Caress brands that saved the both JKR and client time and money.
• Profitably aid with art direction to assist Creative Directors in preserving time and cost when meeting multiple deadlines.
• Successfully manage all production layouts and complete setup for BEVEL Skincare for Men launch event held in Barclays Center,
Brooklyn NY. Including full wall art and POS product display while meeting tight deadlines.
• Collaborated with digital artists to produce Budweiser advertisement for the 2018 FIFA World Cup.

Managed all phases of production from concept to final release. * Created detailed production layouts and meet with vendors to ensure all phases of production are met within project timeline. * Instrumental in the development of CLINIQUE Brand relations with RDDC and creating a stronger platform for project handover process. * Collaborated with project managers, display unit developers and vendors to ensure top quality is produced in a timely manner. * Maintained seasonal gondola graphic updates for communication bands, SRP strips, riser graphics, color swatches and locator tiles, for North America (USA and Canada) - Estee Lauder brand, CLINIQUE and Bobbi Brown. * Managed all updates including copy translations in French, Spanish, Chinese and Japanese for Dillard's, Macys Nordstrom and Sephora. * Oversaw type-safety development from preliminary to final stages. * Created Planograms for CLINIQUE Treatment and Color Full Line Units and meet with brand team for review phases until final approval. * Developed artwork and graphic production layouts that correspond with approved planograms. * Constructed directional outlines for vendors with detailed callouts and output direction for printers. * Worked closely with Project Managers and provide status reports to ensure projects are executed from brief stage to final release. * Advised on efficient production methods of display design to produce the best quality while staying within budget. * Supplied photo retouching in emergency situations rather than outsourcing which saved the company thousands of dollars. * Provided the necessary speed, accuracy and meticulous attention to detail that enabled the brand to successful launches. * Secured a new stronger rapport with Vendors that saved the company both time and money going forward.

Primary Comp Artist, produced high quality comps/prototypes and samples in-house, saved Lancôme over $160,000 per year. * Established compositions and concepts for package design, store collateral, signage and print advertisements. * Managed and developed production of primary, secondary, collateral, holiday gift sets and gift with purchase * Professional Retouch Artist, successfully contributed to Lancôme's retouching, ensuring the best visualization of product while meeting project objectives, timing and saving them over $156,000 per year accomplishing it in-house. * Applied creative, out-of-the-box thinking to a variety of packaging concepts. * Acted as a technical resource for Lancôme regarding the production of graphics. * Proofed visual materials through all stages of pre-production and production. * Wrote and reviewed design briefs that captured projects goals. * Conceptualized and designed page layouts and oversaw preparation of mechanicals. * Key Liaison with Marketing, Merchandising, Store Design, design firms, agency partners and suppliers on all creative needs. * Worked closely with the Art Director and Creative Director. * Managed preparations and presentations of creative concepts for creative meetings. * Instrumental in the creative process, and launch, of successful skincare treatments and two worldwide top selling fragrances. * Managed design standards and guidelines to create style guides. * Managed and mentored Consultants and outside vendors.

Managed private label branding and ensured proper usage of all licenses affiliated with Herbko, International. * Developed and executed all page layouts and marketing materials while staying within budget limits * Comp Artist, managed all comp/prototype and sample needs in-house, saving Herbko over $190,000 per year. * Managed all creative needs for package design, store collateral, signage, print advertisements and web media. * Professional Retouch Artist, provided high-quality retouching in-house saving the company over $182,000 per year. * Created and developed logos, illustrations, photographs, prints and patterns. * Managed and directed presentation of creative concepts for annual Toy Fair events held in New York City. * Communicated with vendors and wrote design briefs that met project objectives. * Applied out-of-the-box concepts for product development and presented new ideas to CEO and VP of Creative. * Managed all retouching and typographic placement throughout the proofing stages. * Primary Liaison to Creative Department, Marketing, agency partners and suppliers. * Expert resource on all graphics processes and design. * Approved all stages of pre-production and production. * Managed image library and developed design standards and guidelines to create style guides. * Managed and evaluated work of consultants and outside vendors.

Assistant Art Director Created original artwork and layouts for package design, store collateral, signage, print advertisements and web media. * Primary Professional Retouch Artist, created high-quality images in-house saving Rubies over $130,000 per year. * Managed packaging layouts approved by Licenses and placed all visual elements, including type, illustrations and photography. * Acted as an expert resource for traditional and graphic art processes in regard to the conceptualization of products and packaging. * Prepared design briefs for consultants and outside vendors. * Worked closely with Creative Director and Art Director to present new costume and novelty item designs to CEO and Marketing. * Managed, mentored and evaluated work of consultants. * Proofread and executed final files to vendors. * Worked closely with Legal Department to ensure the legitimacy of copyright usage of licenses. * Developed and managed reference library of artwork, photos, comps and samples.