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Founder + Chief Creative Officer
Napa, CA
Jun 2015 - Present (9 years 6 months)
• Delivers intelligent, inspired solutions in areas of brand positioning, identity design, packaging design and development, supporting brand collateral + marketing materials, photography art direction.
• Develops concepts with a focus on client's core market objectives -- establishing fully realized solutions, while ensuring successful execution through production.
• Directs vision implementation, sets visual standards and manages branding/rebranding consistency.
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Art Director
HATCHBEAUTY Agency, LLC
Los Angeles, CA
Apr 2013 - Jun 2015 (2 years 2 months)
HATCHBEAUTY is an company focused on beauty innovation. We specialize in working with brands and retailers on product development, creative services and strategic planning in cosmetic, skincare, hair care and fragrance. Our experience is broad, including developing concepts appropriate for all channels of trade including prestige & specialty retail, direct to consumer, e-commerce and F/D/M. We specialize in custom, brand-focused projects; HATCHBEAUTY delivers intelligent, inspired solutions in areas of creative services, product development, brand strategy, product design, product concepts, packaging design and execution planning.
• Conceptualize design/branding concepts with the Creative Team and pitch to the Creative Director in a collaborative partnership. Establish solutions to ensure successful execution from concept through production for both agency brands and large retail clients.
• Present design solutions to clients, focusing on the client’s core concerns and market objectives, including fully realized branding suggestions.
• Direct brand positioning and brand vision implementation. Set the visual standards and manage the branding/rebranding of existing and new brands through production.
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Senior Graphic Designer
HATCHBEAUTY Agency, LLC
Santa Monica, CA
Mar 2010 - Aug 2013 (3 years 5 months)
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Graphic Designer
Bennett Kreative
Santa Monica, CA
Jun 2008 - Mar 2010 (1 year 9 months)
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Graphic Designer
Threadgroup Agency
Santa Monica, CA
Aug 2006 - Jun 2008 (1 year 10 months)