Christina Reville

Oversee product lifecycle of 100+ brand and private label CPG SKUs
- Developed and launched product lifecycle management system, improving overall processes and workflow
- Facilitate new item commercialization by coordinating cross-functional teams as well as print and manufacturing schedules to launch products
- Lead weekly cross-functional team meeting to manage on-going projects
Advance product development to ensure brand success
- Research and supply competitive analysis
- Create mock-ups and renderings
- Design product packaging using Adobe Illustrator, from concept to shelf
Design marketing collateral across print and online channels adhering to brand standards
- Create sell sheets and sales decks to support national sales team needs
- Produce product image assets, website banners, digital ads, and videos for various pet retail websites
- Design print ads, coupons, brochures, and signs following printer specifications
Manage two national trade shows annually
- Coordinate and negotiate with outside vendors and show services
- Manage three budgets totaling $250K without exceeding costs
- Plan and execute booth ship shipment, art updates, sample needs, and track overall logistics

Designed print materials to promote and sell over 500 SKUs
- Laid out six (36- to 156- page) product catalogs cover-to-cover, twice per year
- Created flyers, sell sheets, coupons, and post cards
Supported ideation and production of products published by company
- Laid out reproducible activity books
- Created flash cards, board games, and eBooks
- Designed product packaging
Enhanced content marketing through planning, scheduling, SEO, and on-brand design
- Executed weekly email campaigns using Constant Contact and Mailchimp
- Curated social media posts on Instagram, Facebook, and Pinterest
- Managed product content across three websites, designed web banners, edited images, and updated product copy
- Generated blog posts and accompanying images

- Laid out 24- page weekly newspaper
- Designed both full-color & B/W ads for newspaper & magazine
- Prepared images for newsprint
- Prepared files for press

- Designed up to 10 page layouts weekly
- Managed five reporters
- Wrote stories within deadlines & word-count parameters

- Reconciled three accounts monthly
- Retained relations with over 100 vendors
- Yielded confidential employment contracts & time sheets