-
Marketing & Lead Generation
Omaha, NE
Aug 2015 - Oct 2018 (3 years 2 months)
Joined team to develop and organize lead generation strategies and execute them effectively and establish company as a thought leader and information source for the industry.
Managed CRM for sales reps (trained, maintained, qualified leads, metrics)
Enhanced web presence through various alterations and maintenance
Created content and built digital “learning center”(all sales and marketing)
Effectively managed large-scale trade shows
Served as go-to for international distributor network
Managed inbound marketing team, graphic design work, printing, photography and videography, social media, and metrics
Email Marketing-content creation, message design, and distribution, used varied and diverse channels including print and online
Managed timeline development
Collaborated with numerous publications for advertising opportunities
-
Corporate Communications Manager
Omaha, NE
Oct 2014 - May 2015 (7 months)
Achieved and regulated brand consistency
Wrote compelling, impactful and brilliant content (3 blogs/wk, 2 case studies/year, 1 white paper/quarter)
Email Marketing-content creation, message design, and distribution, used varied and diverse channels including print and online
Developed materials and interacted with internal and external clients to deliver AIM’s messages to the public and the media
Tracked the success of content dissemination (metrics and analytics)
Prompted return on investment from content marketing for first time in organization history