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Creative Lead
Philips Design
Aug 2013 - Present (11 years 4 months)
Global Creative Lead (creative director) for Philips Oral Healthcare business. Creative responsibility for all communication design, including packaging, online, collateral design and design strategy. Brand custodian role for Philips Sonicare and Philips Zoom. Specialized in packaging design, brand strategy, and design for sustainability. Major projects include Philips brand principles, Philips eco-design program, Philips structural packaging guidelines, and numerous Oral Healthcare initiatives and product launches.
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Creative Lead
Philips Design
2010 - Present (14 years)
Global Creative Lead (creative director) for Philips Male Grooming business. Creative responsibility for Male Grooming communication design, including packaging, online, collateral design and design strategy. Specialized in packaging design, brand strategy, and design for sustainability. Major projects include Philips brand principles, Philips eco-design program, Philips structural packaging guidelines, and numerous Shaving & Grooming initiatives and product launches.
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Art Director
Philips Design
2007 - 2010 (3 years)
Responsible for packaging and collateral design for the consumer lifestyle sector. Specialized in large strategic projects, structural packaging development, and sustainable design. Major projects include an eco-design program, Perfect Draft packaging, Wake-up Light packaging, and numerous Shaving & Grooming packaging initiatives.
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Senior Designer
Philips Design
2004 - 2006 (2 years)
Responsible for packaging and collateral for a wide range of clients and projects. Provided art direction for Sonicare packaging and product collateral for several years.
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Designer
Philips Design
1998 - 2002 (4 years)
Graphic designer for the rapidly growing Atlanta office. Responsible for packaging and collateral design.