Wake-up light packaging - The finished pack. Designed to clearly communicate the product proposition across multiple countries, languages, and product variations.
Photography - For this project, the color of the light had to be absolutely perfect to properly explain the product.
Feature icons - Each package is sold in multiple countries, with at least 6 different languages on every pack. Few people will take the time to search for the text in their language, so the icons need to speak for themselves.
Pack artwork - The 360º pack design. The poorly worded headline was changed to "wake up naturally" before it went to press.
Shelf mock-ups - The packs were digitally placed on a typical store shelf so we could more accurately judge their performance.
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Wake-up light case study
A case study of a typical packaging design project.
