Concepting, testing, and production of this video (part of a series), including art direction of the glorious 20,000 fps slow-motion videos.
![](https://s3images.coroflot.com/user_files/individual_files/267616_lmpkqiftbkddqqzrvbpnujnfz.jpg)
Packaging design for the Philips Sonicare DiamondClean Smart series
![](https://s3images.coroflot.com/user_files/individual_files/267616_ugtslzado_rwfpk6qjnoolguq.jpg)
Unpack experience for the Philips Sonicare DiamondClean Smart series
![](https://s3images.coroflot.com/user_files/individual_files/267616_mv4dbnwan2kaf9vl9fjxnhr6x.jpg)
Art Direction and packaging design for the launch of the Philips Sonicare ProtectiveClean series.
How-to video for the ProtectiveClean toothbrush. I was the creative director for this product launch, responsible for planning, storyboarding, and art direction of this video, and more.
![](https://s3images.coroflot.com/user_files/individual_files/267616_lu0unbhbn7y2d4bmngmen4vlc.jpg)
Philips Oral Healthcare category page. Designed to re-position Philips Sonicare as the world's leading provider of consumer oral healthcare solutions, instead of just an electric toothbrush maker.
![](https://s3images.coroflot.com/user_files/individual_files/267616_i3jYXc2paGxiDhvEVXboE0U0M.jpg)
Sonicare Crest packaging - Packaging for the short-lived IntelliClean system. The product was discontinued after P&G (owner of Crest) bought Braun (Philips Sonicare's biggest competitor). A lesson in brand management!
![](https://s3images.coroflot.com/user_files/individual_files/267616_ytCP1XBzyskq9Jj9fqJGscxe8.jpg)
Sonicare Crest iconography - Informative photography for the Sonicare Crest IntelliClean system. These images were used to explain the product on packaging, websites, and in-store communication.
![](https://s3images.coroflot.com/user_files/individual_files/267616_uxL0gWAIfUgq90kiVIq8VmFib.jpg)
Sonicare Crest point of sale display - In-store display for the IntelliClean system. Pushing the big button lit up a series of blue LEDs behind the product photo, demonstrating the way the product dispensed toothpaste.
![](https://s3images.coroflot.com/user_files/individual_files/267616_sZN0Iwcj87JBJ3ChTlm60LG1U.jpg)
Sonicare Elite and Essence packaging - When Sonicare launched a new range of electric toothbrushes with a slim, angled neck, we took the opportunity to uplift the whole brand with a more premium, white, and professional look. The logo was also updated from it's previous plain stencil version to the shiny blue version they use to this day.
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