Clay Stricklin

Concepting, testing, and production of this video (part of a series), including art direction of the glorious 20,000 fps slow-motion videos.

Packaging design for the Philips Sonicare DiamondClean Smart series

Unpack experience for the Philips Sonicare DiamondClean Smart series

Art Direction and packaging design for the launch of the Philips Sonicare ProtectiveClean series.

How-to video for the ProtectiveClean toothbrush. I was the creative director for this product launch, responsible for planning, storyboarding, and art direction of this video, and more.

Philips Oral Healthcare category page. Designed to re-position Philips Sonicare as the world's leading provider of consumer oral healthcare solutions, instead of just an electric toothbrush maker.

Sonicare Crest packaging - Packaging for the short-lived IntelliClean system. The product was discontinued after P&G (owner of Crest) bought Braun (Philips Sonicare's biggest competitor). A lesson in brand management!

Sonicare Crest iconography - Informative photography for the Sonicare Crest IntelliClean system. These images were used to explain the product on packaging, websites, and in-store communication.

Sonicare Crest point of sale display - In-store display for the IntelliClean system. Pushing the big button lit up a series of blue LEDs behind the product photo, demonstrating the way the product dispensed toothpaste.

Sonicare Elite and Essence packaging - When Sonicare launched a new range of electric toothbrushes with a slim, angled neck, we took the opportunity to uplift the whole brand with a more premium, white, and professional look. The logo was also updated from it's previous plain stencil version to the shiny blue version they use to this day.