Air purifier packaging - Packaging for Philips air purifiers. The simple photo/headline combination quickly explains the purpose of this nondescript product, while the detailed technical information was necessary to lure more knowledgable shoppers. The product was sold throughout Asia, Russia, and Europe, so the design needed to communicate clearly even without the supporting text.
Bikini trimmer packaging - Packaging for a range of Philips bikini trimming kits. The clear and direct messaging, curvy box shapes and feminine colors sets these packs apart from the men's grooming products that often sit on the same shelf in-store.
Kids clipper packaging - Packaging for a hair clipper specially designed to be quiet and gentle for kids. The pack is highly informative and reassuring for parents whose children might be afraid of having their hair cut.
Personal teleporter packaging - This surprising pack was actually a call-to-action sent to all executives in Philips' semiconductor business. On the outside, it was a package for a personal teleportation device, but upon opening, the recipient was presented with the message: "Philips does not make this product, yet. But exciting products like this could be in our future, if we change the way we do business now." Behind that message was a letter from the CEO and an interactive CD describing a new way of working.
Perfect Draft packaging - this pack had to communicate the concept of drafting your own beer at home, but first it had to get your mouth watering for a tasty beer.
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