Trapezoid pack - The "trapezoid" pack has an angled facing that allows the product to stick out the front side for better visibility. It is still fully theft-proof and very easy to pack and ship, but yet it feels like you can reach in and touch the product.
Trapezoid pack unboxing - The front flap of the box opens to reveal the product in a protective blister, and the other accessories in a pulp tray. The folded box requires no glue, and all the parts are easy to separate and recycle.
Trapezoid pack blister - The plastic blister around the product is a theft-proofing feature required by many major retailers. The size is calculated to use a bare minimum of plastic, while still being just a little too big to fit in your pocket.
Easy-to-open blister - The plastic blister around the product is a theft-proofing feature required by many major retailers. This patented design is difficult to open in-store, yet easy to open when you get home. After cutting along the dotted line with scissors, you can pop it open with one finger.
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Packaging structure
A case study of the structural packaging system for Philips male grooming products. This system is now in use for over 50 different products worldwide, and has saved Philips 12 million Euros in material costs alone.
