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Business Developer
Claudia Luisi
Milan, Italy
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About
Graduated brilliantly in Bari in "Communication and Multimediality", I moved to Milan to attend a Master in "Marketing, Communications and Events Manager".
In this field, I had previous experience in Milan at agencies specialize in communication, advertising communication, graphic design, corporate identity, naming, branding, logo design, package design, web design and web development. I also had the part of a cultural and cinematographic event in my city, called Bari Videns.
I am currently working as Web Designer at Esprinet, a multinational company specializing in B2B distribution of computer components. -
Education
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2nd level Master degree Marketing, Communications and Events managementINFOR Scuola di Formazione2007 - 2008
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Italian master-level degree Communications and MultimediaUniversità degli Studi di Bari2004 - 2006Principal subjects: - Literary, Cinematographic, Musical, Theatrical and Figurative Communication - Multimodal Communication - Communication computerized in archives and libraries - E-learning - Organization of cultural events - Web design
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Italian bachelor-level degree Communications SciencesUniversità degli Studi di Bari2001 - 2004Principal subjects: - Historical and Social Demographics - Cinematographic, Journalistic and Audiovisual Communication - Marketing, Advertising and Communication Techniques - Relational Techniques - Foreign languages (English and Spanish)
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Scientific High School GraduateLiceo Scientifico "A. Scacchi" di Bari1996 - 2001
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Experience
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Business DeveloperEsprinet GroupJul 2010 - Present (14 years 5 months)• Web Services management; customer care; attention to customers' requests for any questions, complaints or information about purchasing, shipping, warranty, and payment of Web Services or products in the catalog.
• Recruiting new affiliates for the price comparison Chapaki.com and categorization of its commodity tree.
• Development and relationships with customers and colleagues for commercial and co-marketing activities.
• Structural and graphical maintenance of the corporate website Esprinet.com.
• Development of advertising campaigns. -
Senior Web DesignerGlobalMente S.r.l.Mar 2009 - Jul 2010 (1 year 4 months)• Development of web sites, portals, e-commerce sites and newsletters using multimedial tools and forms of communication and Promotion Marketing based on customer requirements, translating concepts and messages in a persuasive mode
• Preparation of trainees as part of continuing education activities and professional development -
Web Marketing and Communications ManagerCreative Web s.a.s.Dec 2008 - Feb 2009 (2 months)• Scheduling of all phases of processing of editorial content of sites and blogs belonging to the network: production, management and publish content on blogs, through the use of a Content Management System created specifically, taking as reference the target to which one turns
• Implementation of Buzz Marketing operations through the use of on-line commercial services, such as: StumbleUpon, Del.icio.us, OKNOtizie, SEGNALO, Kipapa, Diggita e Fai Informazione -
Account and Communications Managerantipodi srlOct 2008 - Nov 2008 (1 month)• Operation of all aspects of Digital Marketing for the portals www.tisposo.it and www.dancevillage.com
• Development of new business relationships with providers of services, wedding planners and owners of shops or schools of dance
• Making preemptions for designing and realization of clients' web sites -
Marketing AnalystCOOP Consorzio Nord OvestMay 2008 - Oct 2008 (5 months)Collaboration into periodic activities of Marketing Analysts of Coop North West Consortium for the evaluation of Promotions, consisting of:
1) data mining through SAP, BW, and Sicma Database Flyers
2) subsequent analysis and reporting via Microsoft Excel for discrepancies between the Coop and competitors on the basis of the services offered (benchmarking quality) and the main economics as turnover, first and second gross margin (quantitative benchmarking)
3) creation and rationalization autonomously via a Microsoft Access database for managing the advertising budget -
Web Content ManagerAss.ne socio-culturale Comunicazione&UniversitàMay 2006 - Feb 2007 (9 months)I have co-organized a film competition at the cultural event, called "Bari Videns", on 25-26 May 2006.
During that period I was also the administrator and the content manager of a blog, related to the official website of the event. -
InternRegione PugliaNov 2005 - Jan 2006 (2 months)Collaboration in the activities of the U.R.P.'s operators in the Institutional Communication Division.
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InternCapozzi & Liddi Associati, SncSep 2003 - Mar 2004 (6 months)Formulation of the Marketing and Communication Plans for the Italian Down People Association (AIPD) and presentation of the same to the press and clients.
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Awards
Publication of one of my thesis in the essay C. Luisi, “Giovani Media. Indagine sociodemografica sugli studenti baresi”, in G. Da Molin (a cura di), Popolazione e stili di vita. Indagini sociodemografiche tra generazioni, Bari, Cacucci Editore, 2006.
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Affiliations
Member of Dottor in Scienze della Comunicazione Association
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Skills
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On Coroflot@claudialuisi, member since 2009
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Following 1
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Followers 1
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