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Director of Product Design
Alliance Consumer Group
TX
Jan 2020 - Present (4 years 10 months)
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Principal & Founder
Jan 2007 - Present (17 years 10 months)
► The brands I have collaborated with include Wilson Sporting Goods, Stanley Black & Decker, Red Devil, Barnett Outdoors, Ameristep, Flextone, Halo, Umarex, and more.
► Provide design strategy and award winning creative direction that has launched brand-building products and experiences.
► Determine materials, construction, mechanisms, surface finishes, manufacturing processes and packaging in cooperation with global product development teams.
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Director of Industrial Design
Feb 2014 - Jan 2020 (5 years 11 months)
ACCOMPLISHMENTS
► Lead the development of the ID studio and in-house design capability from its beginning.
► As a result of streamlining factory communication and design documentation I moved prototype sample times for soft lines ahead 10 months within two years.
► Developed and implemented additional outside design resources that enabled quick design sprints and qualitative research gathering for maximum impact during projects with short lead times. This initiative expanded our design capability by 300% without negatively impacting budget.
► Formalized an innovation pipeline by encouraging “exploratory project” initiatives. This was accomplished by championing design thinking practices that encourage a bias toward action, and moving quickly into prototypes to test possible solutions against identified opportunities. I brought rapid prototyping capabilities in-house, opened direct lines of communication with factory sample departments and engineers, and implemented Human Centered Design templates for NPD teams.
TASK / RESPONSIBILITIES
► Coordinate with user research and development teams to identify strategic design direction, brand identity, and insights driven by the voice of the consumer.
► Mentor and inspire creative direction of design staff.
► Direct the development and construction of 3D models for evaluation and user testing.
► Determine materials, construction, mechanisms, surface finishes, manufacturing processes and packaging in cooperation with global product development teams.
► Lead the design development of products for accounts Bass Pro, Cabela's, Walmart, Academy, Dick's Sporting Goods, Costco, Gander and others.
► Coordinate with long-term product development cycles to enable adequate development time for future manufacturing capabilities.
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Industrial Design Manager
2012 - Feb 2014 (1 year 3 months)
ACCOMPLISHMENTS
► Redesigned brand packaging that resulted in over $1.1 million dollars in annual savings. This was achieved through packaging optimization that reduced production costs by 30% and removed 60% of PVC. The new design fulfilled retailer’s sustainability goals that resulted in increased product placement at retail while improving the consumer purchasing experience.
TASK / RESPONSIBILITIES
► Lead design development of products for accounts Bass Pro, Cabela's, Walmart, Academy, Dick's Sporting Goods, Kmart, Jarvis Walker, TSA, Oakley and others.
► Coordinate with research and development teams to identify long-term strategic design direction and brand identity.
► Mentor and manage art direction for designers and design interns.
► Direct the development and construction of 3D models for evaluation and user testing.
► Lead product design of performance driven pro staff product for Kevin VanDam, Tommy Biffle, Shaw Grigsby, Bill Dance, Gerald Swindle and others.
► Determine materials, construction, mechanisms, surface finishes, manufacturing processes and packaging in cooperation with global product development teams that includes international travel.
► Coordinate with long-term product development cycles to enable adequate development time for future manufacturing capabilities and coatings.
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Senior Industrial Designer
2010 - 2012 (2 years)
Lead Industrial Designer working in all phases of product development including research and strategy,design conceptualization, 3D CAD development and manufacturing with overseas travel.
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Adjunct Faculty
Jan 2011 - May 2011 (4 months)
Taught graphic design and Adobe Creative Suite fundamentals.
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Industrial Designer
2004 - 2010 (6 years)
Worked with designers, brand managers, engineers, sales, overseas factories and retailers for in-house brands.
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Prototype Specialist
2000 - 2004 (4 years)
Product development and construction of commercial hard good product lines.
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Prototype Specialist
Jul 1999 - Aug 2000 (1 year 1 month)
Collaborated on the construction of advanced concepts for RCA, GE, and ProScan consumer electronics.