Clare Bekkers

I capture content (photography/videography) on a regular basis and prepare it for multiple platforms such as Facebook, Instagram and Twitter. I strategize and implement marketing campaigns to increase awareness on a local level. I analyse and prepare weekly reports for each social platform to inform management on advertising progress. I create and send email newsletters to subscribers. I design and prepare any and all printed marketing materials needed.

I create, curate and manage all published social media content for two brands with over 90,000 followers while monitoring and responding to all activity. I plan the strategy and set goals to increase and develop brand awareness and manage online reputation. I also foster and maintain partnerships with brand ambassadors across all media platforms. I prepare artwork for both print and digital media (publication, brochures, posters, social media, videos, print, etc.) while adhering to the brand identity, colour theory, composition and visual hierarchies. I read, write, and proof copy for artwork. I review vendor artwork and comply with specifications to ensure our materials meet all requirements in a timely fashion. Additionally, I create and develop a variety of artwork concepts per project while managing multiple projects simultaneously.

I was responsible for the marketing of all Students' Union events, services and activities throughout the year (using the Adobe Creative Cloud programs). I ensured that all marketing material be of a nature that is clear and appropriate. Additionally, I was responsible for the development, maintenance and management of The U Marketing Team, including team building and professional development. I developed strategies and initiatives centred on promoting the Students' Union in a positive and innovative manner on social media sites such as Facebook, Instagram, Oohlala (campus application) and the university's website.

I wrote opinion pieces and articles on a monthly basis for the "Youth Speak News" section of the paper. I conducted interviews, critically analysed stories in the news and always met deadlines.

As a promotional coordinator I was responsible for the promotional plans of all the Students' Union events, services and activities assigned to me by the Marketing Manager throughout the year. This included making posters, icons, event banners for social media and promotional videos using programs such as Photoshop, Illustrator and InDesign. I performed all other duties requested of me by the Marketing Manager.