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Senior Industrial Designer
Freelance
New York, NY
Feb 2016 - Present (8 years 9 months)
Currently freelancing for designers and manufacturers
- Helped Maesa Studio secure multimillion-dollar contract by designing the new Banana Republic fragrance line.
- Team working on the design of a medical device for Braun, Kitchen accessories for OXO and small appliance for PUR at P9 Designs.
- Designed packaging for a new exclusive women’s fragrance line with award-winning designer, Chad Lavigne.
- Support packaging design development for cosmetic and fragrance lines at France Lab, a startup company.
- Developed conceptual ideas of food packaging for Idea Couture.
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Senior Industrial Designer
The Maesa Group
Los Angeles, CA
Mar 2011 - Jan 2016 (4 years 10 months)
Design innovative, enticing products and packaging for the perfume, home décor, and cosmetic industries, serving as lead designer on several products; conduct market research and trend analysis; and deliver high-quality results within budget and deadlines for clients, such as Bed Bath and Beyond, Zara, H&M, and Sephora.
- Designed full cosmetic line, CIRCA, with more than 15 products for Walgreens and Eva Mendes, partnering with marketing group to develop line that followed brand image across all products.
- Manage projects from marketing brief to pre-engineering, covering brand identity, mood board, color study, sketching, 3D modeling, photo-realistic renderings, pre-engineering, prototyping, and presentation of results.
- Utilize rapid ideation sketching and rendering skills to clearly communicate and sell ideas to marketing management and clients.
- Created designs that hit clients’ target price points and aligned with manufacturing and production capabilities.
- Assumed a leadership position, mentoring and directing a team of 2 junior designers on creative projects. Consistently support designers by training them on new software and office logistics while building their design skills and educating them on the creative process.
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Freelance Industrial designer
Creative Circle
Los Angeles, CA
Aug 2009 - Mar 2011 (1 year 7 months)
Created high-impact designs on freelance basis for corporations and design firms, such as Tupperware, Avery Dennison, Maesa, Babababy, Strobe Drink, and LMNOP. Earned full-time position with one client based on top-tier design work.
- Spearheaded sketch ideation, research, and product development for office supplies, cosmetics, as well as kitchen, packaging, and baby products.
- Led clients to cultivate visions for their brand that resonated with the target market and company goals. Partnered with clients throughout the design process, infusing overall vision into product development and brand identity.
- Ideated new concepts through focus groups and developed new categories of products.
- Negotiated contracts, wrote quotes, and managed timing and delivery dates. Developed detailed proposals that outlined strategy, design objective, time frame, and deliverables.cts.
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Senior Industrial Designer
Tupperware
Orlando, FL
Aug 2005 - Jun 2009 (3 years 10 months)
Created concept sketches, renderings and presentations in fast-paced consumer product environment, generating ideas that resulted in production and sale of 18 products for Asian-Pacific, North American, European, and South American markets.
- Conducted competitive market and trend analysis, organizing brainstorming sessions to discover creative opportunities.
- Earned international design awards: Red Dot Award for “Slice and Dice” product and Red Dot Team of the Year for 2009.
- Leveraged background in engineering to identify innovative solutions for manufacturing of product designs, creating operation solutions that did not alter design.
- Devised new product development process based on results of ISO 9000 audit, which improved deadline deliveries and reduced errors for Americas design team.
- Developed two high-demand new products after conducting market research with Latin America Marketing group in Mexico City.
- Partnered with Center for Inclusive Design and Environmental Access at the University of New York in Buffalo to design a lunch box for people with reduced physical dexterity and strength which resulted in a product line of three containers following focus group sessions and brainstorming.
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Student
Savannah College of Art and Design
Jan 2004 - Jun 2005 (1 year 5 months)
• Industrial Design Master of Art
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Model Maker/ Mold Engineer
racing dynamics
Washington, DC
Mar 2002 - Dec 2004 (2 years 9 months)
- Designed and engineered after-market custom car components for B.M.W. and Volkswagen (Mini cooper, Jetta, M coupe…)
- Engineered production molds for fiberglass, reaction injection molding and vacuum thermoforming applications. Trained new employees on proper fiberglass production.
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Model Maker
Self Employed
Paris, France
Jan 2000 - Aug 2001 (1 year 7 months)
• Model Maker for Citroen's concept car C-Crosser at D2
• Model maker for Ligier automobile
• Model maker for X-One Design Motorcycle
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Tool Engineer- Production Manager
CID Plastiques
Montpellier, France
Jun 1997 - Dec 1999 (2 years 6 months)
• Engineered, produced and maintained high weld frequency equipment for plastic materials cut and assembly.
• Designed production molds for vacuum thermoforming application for the manufacturing of packaging and manage production.
• Managed application and implementation of ISO 9000 standards