Christina Martinez

cj avenue specializes in these areas; brand identity, logos, packaging design, marketing collateral, trade show/kiosk graphics and presentation graphics. I've got extensive experience in these areas, but it's not limited to this. No job is too big or small.

In the past year I've completed these projects:

• Created an identity system for a prominent optometry group in the bay area including logo, business system, brochures and branded employee clothing.
• Rebranded the packaging system for a hi-tech retail company.
• Designed a trade show booth and mall kiosk for an up-and-coming custom ear tip company.
• Evolved the marketing materials for the same ear tip company to generate more business for their increasing customer base.

I've got more than 19 years of corporate marketing experience, with 12+ years retail packaging design (graphic and structure) and 16+ years graphic design.

• Aligned the company globally to support a new packaging design that created the teal standard which continues to be a core asset for Logitech’s brand.
• Successfully introduced the Logitech brand into multiple new product categories, including Harmony, Squeezebox, Xbox, Playstation, Wii, audio, iPod and PSP.
• Created guidelines and tools to create synergy and consistency globally: tools and resources were used for visual identity, packaging graphics and structure, product design, software user interface,
in-store merchandising, user documentation, tone and voice, nomenclature, tag line and web.
• Design and art direction for user documentation. Improvements included refined user experience for easier installation. More user friendly, simplified use of graphics in place of text allowed for smaller documents overall, reducing the cost by 15%.
• Reduced time to create a package from 14 to 6 weeks by defining a custom online workflow tool. This system is capable of online reviewing and collaboration, 24/7 access, central repository to all packaging related files, including product images, packaging files, die lines, budget information. Defined metrics for packaging that drove key areas of focus for improvement on CSP, such as number of design rounds, project duration, and overall cost.

Projects included brand identity, trade show management and graphics, MarComm materials, collateral, data sheets and technical illustrations.

Projects included brand identity, direct mail, MarComm materials, user guides, trade show management and graphics, collateral, data sheets, invitations and technical illustrations.