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Creative Services Director
San Diego, CA
Mar 2012 - Jan 2018 (5 years 10 months)
• Development of marketing materials, including sales collateral, website, and campaign assets
• Collaboration with executive staff, sales team, member success, research leaders, and IT
• Active creative collaboration with the conference team from pre-production to on-site execution
• Creative direction within the marketing team to develop best-in-class, strategically aligned creative
• Developed and evolved processes and tools to effectively track marketing projects
• Budget tracking to optimize the use of dollars and resources with outside vendors
• Oversee external adherence to association's communication and brand standards