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Lead Designer
Apr 2016 - Present (8 years 7 months)
Responsible for design and keeping on brand for responsive website design, eblasts, marketing materials, fulfillment and sublimated apparel and products for e-commerce business.
Responsible for creating, designing, scheduling, monitoring, copywriting, managing, curating Social Media and increasing engagement and followers with customers for Facebook and Instagram on a daily basis. Create new and exciting ways to promote the brand through stories, ads and contests. Also responsible for creating, scheduling, increasing engagement and copywriting for Pinterest.
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ART DIRECTOR / PRESIDENT
Cindy Jackson Designs
Easton, CT
May 2003 - Present (21 years 6 months)
Design from initial concept to completion for both website and print design for large corporations, small businesses, and non-profits.
Onsite contract design for Gartner, Daymon Worldwide and Silver Creative Group.
Freelance clients include Glamour, GQ, Self, Lucky, Condé Nast Traveler, Golf Digest, Bon Appétit, Brides, The Week, and New Neighborhoods, Inc. as well as Gartner, Daymon Worldwide and Silver Creative Group
Design work includes logos, branding, print ads, banner ads, B2B, brochures, charts, graphics, corporate marketing materials, illustrations, Power Point presentations, website design, annual reports, online and printed premium guide books, sell sheets, trade show booths, point-of-purchase displays, and packaging.
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DESIGN & PRINT PRODUCTION MANAGER
Golf Digest
1999 - 2003 (4 years)
Direct, design, and produce in-house consumer marketing promotions, as well as outside business projects which include direct mail, advertisements (online & printed), brochures, premium booklets, web design, PIPs, inserts, onserts, and cover wraps.
Oversee print purchasing, develop valuable relationships with vendors for reliable/well-priced service, and maintain/monitor production schedule.
Train, supervise, and develop staff.
Research industry developments such as paper issues, technology, etc.
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Graphic Designer
PIMCO Funds Distributors LLC (now Allianz Global Investors)
1997 - 1999 (2 years)
Design of financial marketing collateral and corporate identity for this leading global asset management company. Marketing collateral includes: quarterly sales guides, charts, fund brochures/cards, monthly updates, broker/consumer sales alerts, promotional mailers, advertisements, and gift premiums.
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Graphic Designer
500 Group Inc.
1994 - 1997 (3 years)
(500 Group Inc. is a product development firm for several brand name, international companies.)
Design and print production of packaging, corporate identity, and marketing collateral including logos, catalogs, brochures, POP displays, advertisements, sales sheets, trade booths, and planograms.
Presented designs to clients, researched fashion/color trends, and directed photoshoots.
Trained and supervised freelance graphic designers.