Christopher Eddy
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About
My colleagues have referred to me as a “Swiss Army Knife”—a professional who brings diverse skills to the team. High creative standards, integrity, collaboration, dependability, adaptability, and balance are my core values.
I am experienced in:
• Art Direction, Graphic and Web Design
• Brand Management & Corporate Identity
• Advertising & Marketing Strategy
• Inbound Marketing & Landing Page Optimization
• Lead Nuturing & Conversion
• Content Creation: Copywriting, Editing & Research
• Web Analytics & Reporting
• Blog & Social Media
• Audio & Video Production
• Campaign & Proposal Creation
• Project Management & Resource Scheduling
• Production, Pre-press, Specs, Pricing, Ordering, & Vendor Coordination
• Customer Service & Client Relations
• Free-hand drawing, Painting, & Print making
• Musical Studio & Concert Performance on a variety of instruments -
Education
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Master Certification Web AnalyticsMarket Motive2012 - 2012
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Bachelor of Fine Arts Major: Graphic Design Concentration: Digital MultimediaThe University of Connecticut1990 - 1998
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Experience
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Online Marketing & Brand ManagerNew Horizons CLC | NH UnitedApr 2011 - Present (13 years 9 months)Art direction, graphic & web design of print & digital external & internal communications.
Brand management & identity standards creation & implementation across 8 states.
Inbound marketing, lead nuturing, conversion & landing page optimization for 900+ landing
pages across 9 websites producing a sharp increase in leads.
Campaign creation, proposals, project management, & resource scheduling.
Google analytics & reporting (Web Analytics Master Certified).
Produce, direct, film, & edit video productions for both internal & international clients.
Content creation: copywriting, editing & research for sales materials, web pages, blog & social media.
Integrated Blog, LinkedIn, Facebook, Twitter & YouTube social media strategy to significantly increase customer engagement and traffic to e-commerce websites. -
Art Director & Graphic DesignerEddy Graphic Arts & DesignNov 2009 - Present (15 years 2 months)Graphic, web design and SEO services for agencies to small businesses, as well as pro-bono
work for the local arts & culture community. -
Graphic DesignerDornenburg Kallenbach AdvertisingFeb 2010 - Jan 2011 (11 months)On-call freelance services for clients such as Connecticut Children’s Medical Center,
Webster Bank, Gerber Scientific Products, Hartford Symphony Orchestra & The Bushnell. -
Graphic DesignerWondriskaRussoSep 2000 - May 2010 (9 years 8 months)9+ years of design and production across the spectrum of deliverables from identity, letterhead
and signage systems to annual reports, magazines, and all manner of printed materials.
Project management, client relations, scheduling, and coordination of Aetna Medicare series of
over 100 publications. Brought late starting project to completion on-time and on-budget.
Audio production skills were utilized for launching and producing Webster Bank podcast series.
Clients such as Aetna, Webster Bank, Hartford Hospital, Stamford Hospital, Danbury Hospital,
Mercy Community Health, University of Hartford, TheaterWorks, Museum of Fine Arts, Boston,
Connecticut Opera, New York Life, and Pratt & Whitney. -
Graphic DesignerMossWarnerApr 2000 - Aug 2000 (4 months)Freelance work for clients such as Lynux, M&M Mars, Topps, Dechert-Hampe.
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Graphic DesignerHarry Rich Associates1998 - 2000 (2 years)Graphic design and production for clients such as University Of Connecticut Health Center, The Timken (Torrington) Company, Trinity College, The Williston Northhampton School, St. Vincent’s Services.
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Information ServiceUniversity of Connecticut Art & Design Library1997 - 1998 (1 year)Charging and discharging materials, organizing collection, policy enforcement, customer service, online catalog instruction, and staff assistance.
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Awards
CADC Excellence 2008. Connecticut Opera Season Poster Series.
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Skills
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Elsewhere on the Web
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On Coroflot@christophereddy, member since 2011
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