Christopher Alan

Assist in driving awareness to the newly re-branded RadioShack with a simple and bold evolution of the RadioShack brand. Bright, rich colors, big bold photography, refreshed typography, and intuitive design applications create a brand identity for new generations of technology shoppers.

• email campaigns & websites to engage customers to shop online and in-store.

Collaborated with designers to translate visual concepts into functional webpages that work consistently across a variety of clients and platforms using modern technologies such as CSS3, HTML5 and jQuery. Developed a responsive email framework designers could use and understand while reducing last-minute changes and bugs for developers which resulted in faster turnaround times all around.

Created eye-catching storyboards for online advertising to increase brand awareness of JCPenney thus increasing click-through rates on average 200%. Collaborated with the motion designers to deliver outdoor advertising for the Texas Rangers Baseball Stadium.