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Sr. Graphic Designer
Funrise INC
Los Angeles, CA
Dec 2015 - Present (9 years 1 month)
Lead designer of Girl Packaging team to develop of Packaging Design from concept to production including costing
doc and ML language packaging, Packaging Structure and Dielines, Showroom graphics, Marketing Collateral
• Developed concept and new Line Looks for BFF, Fart Ninja, RBUK, Luna Petunia, Positively Perfect, Wonder Park
• Ensure all licensed packaging was developed and followed guidelines for each property and review submissions
with the Creative team and licensor
• Manage Jr. Designers and assists Creative Manager & Art Director with projects, design communication,
brainstorming and concept ideation
• Communicate with Asia team to ensure quality and integrity of package design is maintained through production
• Creates physical package comps/mock-ups and digital rendering for presentation
• Work collaboratively with PD team and Global Marketing Team
• Assist photo shoots (product and/or talent) with Creative manager
• Successfully managed handling multiple projects in a fast paced and aggressive environment with a variety of
creative challenges
• Present packaging concepts daily base with Creative manager, create 2D and 3D digital formats for marketing.
• Responsible for die line structures, logo design, typography, color studies, photo retouching, preparing files to
printer/ vendor
• Create package concepts & brand statements that are relevant and trend setting
• Effectively communicate product strategy and features through package design/copy
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Graphic Designer
Ready Pac Produce
Apr 2009 - Oct 2014 (5 years 6 months)
As Graphic Designer for in-house creative marketing team, responsible for design and development of all Ready Pac brand packaging from initial concept development through to final design.
• Developed corporate identity materials, packaging design for Ready Pac and private brand, initial concept development, design refinements, line and flavor extensions, retouching photography, producing comps, sell sheets, power point template, POP displays, banners, coupons, ads, style guide, corporate newsletter, manage multiple project, collaborated and assisted marketing team with graphic support for new business pitch, presentations and tradeshows, ensured timelines were met and successfully adhered to budget requirements.
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Freelance Sr. Graphic Designer
fresh & easy
El Segundo, CA
Feb 2009 - Apr 2009 (2 months)
Initial concept development through to final design refinements for Fresh & Easy Brand soft drink and chocolate packaging design and annual event invitation card.
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Designer
Jakks Pacific
Sep 2007 - Oct 2008 (1 year 1 month)
As Graphic / Packaging Designer for TV Game department, responsible for design and development of TV Game packaging design from initial concept development through to final design.
• Create packaging concepts and designs for various TV games for kids, responsible for development of packaging style guides, presentation of packaging concepts to licensors, tradeshow and showroom design, managed core brand projects and licensing brand projects, responsible and provided packaging comps on all projects assign to support toy-fairs, line reviews and tradeshows, collaborated and assisted marketing team with graphic support for new business pitch, presentations and tradeshows.
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Designer
Anthem Worldwide
Jun 2005 - Sep 2007 (2 years 3 months)
Responsible for packaging design from initial concept development through to final design.
• Created conceptual and innovative package designs and brand identities for clients including: Safeway, Coca Cola, Snapple, HBC, Julique, Wish-Bone, E-Mart. Collaborated and assisted marketing team with graphic support for new business pitch and presentations.
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Freelance Designer
Ashton Abeck
Apr 2005 - Jun 2005 (2 months)
Assisted in the design and layout of Pottery Barn product catalogs and prepared files for print.