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Design Manager
Spin Master Inc
Culver City, CA
Jun 2019 - Present (5 years 6 months)
•Design Manager in charge of Gabby's Dollhouse, hugely successful preschool toy brand
•Oversee large team of designers, temps, and contractors on wide variety of toy categories
•Build strong licensor relationship with quality products and thoughtful partnership
•Mentor young and emerging talent from students to newly graduated designers
•Strong proponent of a supportive and collaborative team culture - positivity promotes creativity and excellence!
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Senior Designer
Culver City, CA
Jun 2017 - Present (7 years 6 months)
- Lead Designer on Pokemon Plush toy line: in charge of designing and managing over 70+ different character styles within the first season of WCT Pokemon product line. Work closely with licensor on brand and design accuracy to represent beloved characters recognized world-wide
- Extensive travel to Hong Kong and China: work closely with factories using Mandarin Chinese to communicate product expectations, pattern engineering, cost reductions, QAQC testing, and more
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Senior Designer
Culver City, CA
Jan 2014 - Jun 2017 (3 years 5 months)
- Lead designer on blue sky girls toy line: design and concept new toy brand from beginning, managing
- Designer on Powerpuff Girls: in charge of designing and managing all plush and collectibles SKUs. Worked on and developed lowerprice playsets in new Storymaker system, a rube golberg type innovative playset
- Lead Designer of Little Charmers: oversee, manage, and design small dolls, plush, deluxe doll, and feature dolls. Work with entertainment team and partners to create brand and license style guide. Create toyetic designs and overlays for entertainment
- Supporting designer on Flutterbye
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Temp Designer
Spin Master Ltd.
Oct 2013 - Dec 2013 (2 months)
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Freelancer
Various Companies
Aug 2012 - Sep 2013 (1 year 1 month)
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New Brand Initiatives Design Intern
Hasbro
May 2012 - Aug 2012 (3 months)
- Brainstorm and conceptualize toy product for new brand initiatives
- Create trend and mood boards for concept development and presentation
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Disney Girls Design Intern
Mattel
Jun 2011 - Aug 2011 (2 months)
- Design Disney Princess exclusive dolls for Walmart, Target, and Kohls
- Collaborate and support designers, creating design documents, technical turns, and concept sketches